Was it love at first sight, or are you still in the like-like stage? The IAB estimates that programmatic spend will have grown from 28% in 2013 to over 80% of digital budgets by the end of 2018. Many advertisers are looking beyond simple retargeting ads and embracing programmatic across the consumer path to purchase, from unaware to loyal purchasers.
Choozle will host a panel, with Director of Marketing and Communications Megan Sullivan-Jenks moderating, about capturing the value of programmatic advertising on Wednesday, February 7th at AMA Puget Sound in Seattle, WA.
Attend the luncheon to learn the fundamentals of programmatic, and hear both agency and brand-direct perspectives on bringing their programmatic in-house including biggest hurdles, best practices, measurement/reporting and more. From the agency side, hear from Amy Howard, Director of Marketing and Communications at The Garrigan Lyman Group. Joining us from the brand side will be Victor Hernandez, Director of Digital Marketing and CRM at Windstar Cruises.
See you soon, Seattle!