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Oct 13

Choozle to sponsor & speak at AMA San Francisco event

On Tuesday, October 17, 2017 Choozle will be joining the San Francisco American Marketing Association

to sponsor the event “Programmatic Advertising’s Rise”.

The event will be held from 6-9 PM at Galvanize Cafe in San Francisco, CA.

 

About the Event:

Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customerŠ—”at scaleŠ—”by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. Š—“Four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion.Š— (eMarketer) That will continue to grow dramatically.

Our panel of programmatic advertising experts will consider a variety of questions about the success, challenges, and future of this technology:

  • Data thatŠ—’s best for programmatic advertising?
  • Key considerations for self-service advertising vs. agencies
  • Privacy and ethics
  • Current challenges
  • The future: living up to the promise?

Panelists:

  • Lonnie Buchanan – VP of Sales at Choozle
  • Ari Stein – Programmatic Media Sales at Pandora
  • Krish Sailam – VP of Programmatic Strategy West Coast at IPG/Cadreon
  • Moderator, Brian Cooper – Director of Marketing Analytics and Decision Sciences at Juniper Networks

Other Sponsors:

  • Galvanize
  • Nomiku Sous Chef Meals
  • Swift Corporate Apparel & Products
  • Tymn Urban Design & Media

 

Are you in the San Francisco area and interested in attending?

Register today!
 

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