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Apr 07

Digging Deep into the Most Reliable Benchmarks for Programmatic Campaigns featured in PerformanceIn

In the age of modern digital advertising, information is king. Marketers aiming to maximise return on investment from their digital advertising must analyse a variety of tactics and metrics associated with each channel and strategy as well as stay up to date on optimal strategies for their objective.

However, relying solely on traditional metrics such as clicks, impressions or click-through rate (CTR) and static strategies can be doing a disservice to the success of a digital advertising campaign.

Read the whole article on PerformanceIn.

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