40+ New Subcategories Added
We have added 40+ new subcategories to our Audience Insights and CRM Matching! This increase in data segments will provide you with more variety of enhanced Audience Insights against your web visitors or CRM data. New segments include: Newly Engaged, Political Affiliation, Personality Insights by IBM Watson.
Know Your ABCs
With the accessibility of programmatic media buying tools, marketers can take to leverage this new technology to create powerful digital advertising campaigns. Learn your campaign ABCs (Audience, Budget & Creative) from a recent webinar.
Programmatic Provides Simplicity & Scalability
Programmatic automates the media buying process and therefore, saves you time and money, allowing you to focus your efforts on bigger and better things. Read on to learn how you can reduce overall ad costs by 58%.
via Built In Colorado
via Business 2 Community