Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent... read more →
Attention digital marketers and agencies: California's recently updated privacy regulations are now in full effect. The California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Meet... read more →
Google's announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting,... read more →
I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of... read more →
In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. Economic bifurcation has given rise to two distinct cohorts - the discerning "Have... read more →
Themed ‘All ON’, The Consumer Electronics Show (CES) 2024, produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry's epicenter. Gary Shapiro, president and CEO... read more →
As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce's State of Marketing report, 78%... read more →
Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. But this limited role really sells this versatile media short.... read more →
In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. With users spending an average of just 1.7 seconds on... read more →
Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. In this chapter, we delve into the intricacies of crafting a harmonious media mix, optimizing resources,... read more →
In the era of digital marketing, precision is paramount. Today's consumers are discerning and demand content that resonates with their specific interests. Defining your target audience is no longer limited... read more →
Over the past few years, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people, the car-buying experience... read more →
In today’s fast-paced and hyper-competitive business world, the term “omnichannel marketing” has become a rallying cry for success. Statistics speak volumes about its impact: Companies with robust omnichannel strategies retain... read more →
Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. According to the... read more →
Courthouse meet and greets aren’t enough to take home a win on election night anymore. As demographics in the electorate shift, political digital advertising campaigns need to be able to... read more →