How to estimate in programmatic is a common question that often arises. It is difficult to find the balance between the art of bidding and the science of available inventory. It is important to understand how programmatic and inventory work together when looking to estimate campaign performance. In this webinar, we will highlight what transparency RTB can provide and what factors are controllable in programmatic that you may not have access to in a black box solution. This webinar will assist you in planning your next programmatic advertising campaign.
This industry webinar was recorded on Tuesday, July 12, 2016, at 2:00 PM MDT, and explains best practices for estimating in programmatic.