Webinar: Estimating in programmatic | Choozle UPFRONT
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Aug 24

Estimating in programmatic

How to estimate in programmatic is a common question that often arises. It is difficult to find the balance between the art of bidding and the science of available inventory. It is important to understand how programmatic and inventory work together when looking to estimate campaign performance. In this webinar, we will highlight what transparency RTB can provide and what factors are controllable in programmatic that you may not have access to in a black box solution. This webinar will assist you in planning your next programmatic advertising campaign.

This industry webinar was recorded on Tuesday, July 12, 2016, at 2:00 PM MDT, and explains best practices for estimating in programmatic.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.