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Jun 08

Healthcare insurance marketing campaigns

There seems to be a consensus that digital marketing and healthcare just donŠ—’t fit together. Between regulatory compliance, data limitations and privacy constraints, healthcare marketers have plenty of reasons to validate steering clear of digital. While itŠ—’s true that digital marketing isnŠ—’t the panacea for all healthcare marketing strategies, avoiding digital advertising is simply no longer an option.

View the full article on Health System Management.

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