How Choozle is different from Sizmek/Rocket Fuel | Choozle UPFRONT
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Oct 06

How Choozle is different from Sizmek/Rocket Fuel

As many within the ad tech industry know, Sizmek recently acquired Rocket Fuel. We’re going to take a look at the companies individually and how, combined, they will change the way digital advertisers look at the organization. This data was pulled from G2Crowd.

Spend Requirements

Sizmek and Rocket Fuel have both always had minimum spend requirements for advertisers who use their platforms. With the acquisition, we can assume it will continue to be that way. Having a monthly minimum spend requirement may not be a big to-do for those enterprise clients that consistently spend more than $10,000 every month on their digital advertising. However, not all organizations are able to not only spend that much but run their campaigns in such a fashion.

One month may be a big spending month, while the next three consist of lower budgets. Choozle offers all advertisers a no contract, no minimum spend requirement. All advertisers will be able to subscribe to Choozle at $99/month, whether their budget is $500 a month or $20,000 a month, and spend what they want on their campaigns.

Campaign Management

Recently, Choozle has been making updates to the Create Assets Library within the platform. This includes updating the Creatives Library to make bulk uploading, editing, and organizing easier than ever. Also, updates have been made to the Geolocation List Library, Sites List Library, Universal Catalog, and more. Where Sizmek and Rocket Fuel once surpassed Choozle (based on reviews), Choozle consistently goes above and beyond by listening to our users and giving them better and easier ways to manage their campaigns.

Fraud Protection

Choozle’s unique three-tier system, placed on all campaigns, helps to reduce and prevent fraud.

The first line of defense comes from our partners. They have a network-wide block list that tracks patterns and monitors activity across IPs, publishers, users, and supply vendors to help prevent and detect fraudulent activity. Our partners are continuously scanning for fraudulent traffic including; high impression counts on a single page due to a bot reloading the page, domain spoofing, multiple impressions won on a single bid and bots mimicking human behavior.

Our second level of prevention is our own internal block list that is updated daily. This second level allows us to block sites we deem suspicious of fraudulent activity quickly. These lists are also used to help improve the platforms viewability by reducing bids for lower viewable sites. As a self-service platform, we also heavily encourage our clients to build and use their own block and whitelist to help reduce sites they are seeing a low performance on or that they deem to be fraudulent. This allows us to have 3 layers of prevention and ways to stop fraud quickly and effectively.

Additionally, we’ve built and are continuously improving our own internal network-wide monitoring system. This system scans looking for suspicious click-through-rates and win rates and wins our internal team of anything that should be taken care of.

With more and more consolidation in ad tech, along with the increased availability of different data, we always expect to see competition increase. It will be things like continuously innovating technology, and taking the extra steps to consistently ensure customer satisfaction, that will set one apart from the other.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.

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