The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of digital strategies. Programmatic advertising has shaken the digital landscape in just a short period, and for good reason. According to Forbes, almost half of agencies expect to use programmatic for 60% of their budgets.
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