As many within the ad tech industry know, Sizmek recently acquired Rocket Fuel for $125.5 million. We’re going to take a look at the companies individually and how combined they will change the way digital advertisers look at the organization.
This data was pulled from G2Crowd
Sizmek and Rocket Fuel have both always had a minimum spend requirement for advertiser’s using their platforms. With the acquisition we can assume it will continue to be that way. Having a monthly minimum spend requirement may not be a big deal for those enterprise clients that spend consistently more than $10,000 every month on their digital advertising. However, not all organizations will be able to run that way. One month may be a big spending month, while the next three consist of lower budgets. Choozle offers all advertisers a no contract, no minimum spend requirement. All advertisers will be able to subscribe to Choozle, starting at just $99/month, whether their budget is $500 a month or $20,000 a month, and spend each month what they choose to on their campaigns.
Recently, Choozle has been making updates to the Create Assets Library within the platform. This includes updating the Creatives Library to make bulk uploading, editing, and organizing easier than ever. Also, updates have been made to the Geolocation List Library and in coming weeks, the Sites List Library . Where Sizmek and Rocket Fuel once surpassed Choozle (based on reviews), Choozle will now be stepping ahead and giving the advertisers a better and easier way to manage their campaigns.
Against Sizmek Choozle is currently tied in Fraud Protection but ranks above Rocket Fuel. Choozle’s three-tiered system, placed on all campaigns, helps to reduce and prevent fraud. Our partners have network wide block list that are the first line of defense. They track patterns and monitor activity across IPs, publishers, users, and supply vendors to help prevent and detect fraudulent activity. Our partners are continuously scanning for fraudulent traffic including; high impression counts on a single page due to a bot reloading the page, domain spoofing, multiple impressions won on a single bid and bots mimicking human behavior. They are placing all of these traffic sources on a network wide block list. Our 2nd level of prevention is our own internal block list that is updated daily. This 2nd level allows us to block sites we deem suspicious of fraudulent activity quickly. These lists are also used to help improve the platforms viewability by reducing bids for lower viewable sites. As a self-service platform we also heavily encourage our clients to build and use their own black and white list to help reduce sites they are seeing low performance on or that they deem to be fraudulent. This allows us to have 3 layers of prevention and ways to stop fraud quickly and effectively.
Additionally, we’ve built and are continuously improving our own internal network-wide monitoring system. This system scans looking for suspicious click-through-rates and win rates and wins our internal team of anything that should be taken care of.
With more consolidation in ad tech, we can expect to see competition increase. It will be steps like continuously innovating technology and taking the extra steps to ensure customer satisfaction that will set one apart from the other.
Check out how we’re different than Centro in the “Demand Side Platform Comparison: Choozle vs Centro”