MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)
Andrew Fischer: I’ve been in digital media my whole career. As a recent college graduate, I moved to San Francisco to work in finance in 1999. However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital advertising sales networks called L90. Over time, I transitioned from ad-network based businesses into advertising technology as it was clearly the future of online advertising. As the co-founder and CEO of Choozle I focus on sales, marketing, finances, operations, and strategy. I intersect with my partner, Jeffrey, on the product front. And for Choozle, the product is the strategy, and the strategy is the product.
Jeffrey Finch: My internet career began 20 years ago when I started one of the first online adventure travel companies. Like most entrepreneurs of the day I did it all myself web design, coding, branding, content, marketing, SEO, advertising, etc. with no previous training or study. At that time knowledge was not as everywhere as it is today so I learned by trying and failing learning as much as I could from anyone I could. Do this long enough and you become an expert in how to fail with purpose across many disciplines which, as it turns out, is a great basis for creating ad and marketing tech. It also has made me very disciplined and good at creating systems.