Since the start of the internet era, media habits among users have continued to evolve. From radio and television to dial-up internet, to mobile phones. How people engage in the media has not only changed how users view content, goods, and services but also how they purchase those items. This, in turn, has affected how companies target the ideal consumer and how their advertising is running to reach those consumers.
This webinar was originally recorded in front of a live audience on Tuesday, April 11, 2017, at 2:00 PM MDT and shares how consumer’s media habits have evolved and the effects that have had on digital advertising.