Mobile is the fastest growing digital advertising format in the United States and advertisers have begun allocating dollars to catch users on all devices. It is no surprise that research from BI Intelligence finds that US mobile ad spend is projected to top nearly $42 billion in 2018. With limited inventory, rising competition and increasing customer use, it’s important to understand best practices to maximize your mobile campaign budget.
This product update webinar was recorded from a live audience recording on March 6, 2015, and explains how to use in-app targeting, new mobile creative sizes available and best practices for mobile specific campaigns.
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