"Despite the deprecation of the 3rd party tracking cookie, attribution and measurement will actually get better in 2021 and beyond..."
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Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era...
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The ad tech industry is accustomed to change. The General Data Protection Regulation (GDPR) will, no doubt, have a global impact...
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Whitelists, which are curated lists of brand-acceptable sites, have become a primary brand safety tool for advertisers...
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A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences...
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Talk of diversity in tech is nothing new, but many leaders in the space are still unsure how to approach it...
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Despite the clear strategic business advantages, programmatic platform adoption is still often met with significant resistance from some
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Generally speaking, software platforms reduce the need of human services to operate campaigns while simultaneously making information
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Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed
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Mobile marketing continues to soar to new heights. According to new figures from eMarketer, mobile ad spending in the U.S. is expected to increase by