Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid display, and provides a top-down perspective on the customer funnel. We’ll also dive into how to use search and display in tandem to support your overall digital marketing strategy.
About The AuthorKate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.