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May 16

Planting the in-house programmatic seed

Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the year, but your team may be starting to brainstorm new ways to innovate your product to better fit your clients’ needs — without spending a ton of dollars to do it.

Expanding your knowledge of, and offering digital display advertising in-house, could be exactly how you can set yourself apart from the competition. Despite the growing adoption of in-house by brands, agencies will play a big role for advertisers. According to a late 2017 study by Infectious Media, 96 percent of marketers believe that agencies will need to play a role going forward because of the complexities of understanding all of the facets of programmatic.

With no contracts and no minimums, you can easily transition to Choozle by running test campaigns for willing clients and proving ROI before making too big of an internal splash. Download our free infographic, below, to learn how to plant the seed of in-house programmatic at your agency.

Choozle Infographic Planting the Programmatic Seed

About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.

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