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Oct 09

Preparing your brand for the holiday digital marketing push

The golden rule of holiday digital marketing: Things will always be more chaotic than you think they’ll be.

Get prepared for the most wonderful time of the year by downloading our infographic.

Even if your business doesn’t sell a “traditional” gift item, that doesn’t mean you shouldn’t take advantage of increased spending during the holidays. According to Deloitte’s 2017 holiday retail survey, approximately one-third of spend went towards gifts like services and experiences.

Additionally, the survey shows that 51 percent of consumer gift budgets went toward both researching and buying online compared to 47 percent the year before, proving that the upward trend in online spending through the holidays is only going to continue. Besides knowing that inventory is more coveted at this time of year, therefore budgets should be padded, there are a few other important things to note when preparing for your holiday digital marketing campaigns.

The holiday buying season gets a kickstart with Black Friday, but what about Cyber Monday and Retargeting Tuesday? (Yes, it’s a thing!) Our strategy guides can walk you through how to best prepare for the start of the season. Oh, and don’t forget to brush up on how to analyze your holiday campaigns.

About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mindfulness, wellness, and being human.

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