One of the most important things in terms of assessing the success of a digital marketing campaign is to set clearly defined goals. Regardless of whether you’re running a brand awareness, user acquisition or retargeting campaign, without having clear goals to work to and assess performance by, how do you know if your campaign was successful?
Setting goals should always be one of the very first steps, whilst something which is also reviewed throughout the flight of your campaign. The Choozle platform enables marketers the ability to select goals during the campaign setup. These goals specify the target performance metric that you are most interested in working towards. Below are a few of the goals available within the Choozle platform
- Reach: This goal uses algorithms to optimize for greatest reach by impression. This goal type will provide you with the most users viewing your ad.
- CPA: This goal uses algorithms to optimize for Cost per Action / Acquisition. This figure should represent the target you wish to pay in order to attain a conversion.
- CTR: This goal uses algorithms to optimize for Click Through Rate. This figure should represent the target percentage of users you hope to click on your ad.
- CPC: This goal uses algorithms to optimize for Cost Per Click. This figure should represent the target you wish to pay to gain an ad click.