The digital marketing industry is constantly evolving and staying up to date with all of the new strategies can be tiresome and overwhelming. Below are two under-used, yet effective targeting tactics. After all, “You can’t expect to just write and have visitors come to you. That’s too passive, ” shares Anita Campbell, author at Small Business Trends. Reaching your consumers in the right manner is essential for success.
Contextual targeting is a digital advertising strategy in which ads are served based on relevancy, in comparison to a web page’s content matter. For example, a website about health and beauty would serve ads related to the health and beauty industry (i.e. beauty products, healthy meals, workouts, etc.).
Contextual targeting allows marketers to advertise on particular categories of sites to reach customers that are likely to be interested in products similar to yours. Contextual targeting drives relevant traffic to your site, is affordable, and provides another vehicle to generate higher conversion rates.
The Categories & Site List option within the Choozle platform allows access to an endless library of contextual targeting segments, ranging from health, beauty and personal care to personal finance. It is important to test contextual segments that match your campaign’s KPIs.
Facebook Exchange allows advertisers to target people who see an ad based on their behavioral patterns on the Internet. Facebook Exchange allows advertisers to increase their reach through RTB (real-time bidding) on Facebook Exchange, which has a global reach of 1 billion people.
Facebook Exchange is most useful to advertisers who want to extend the reach of their existing exchange-based remarketing and behavioral targeted campaigns across Facebook’s monthly active user base.
Experimenting with numerous strategies and platforms will help you to acquire an impressive list of website visitors, whom you will be able to serve relevant and engaging content to, who will hopefully convert. Contextual targeting and Facebook Exchange offer unconventional, yet simple ways to reach new and returning consumers.