Real-time bidding, or RTB, has forever changed the future of programmatic advertising. We've found, however, that there can still be some confusion about what it actually is. Here's a primer,... read more →
It may seem impossible to run a successful programmatic campaign that makes a ton of impressions, hits your goal amount of sign-ups, and gains new, qualified customers, all while reaching... read more →
The automated process of buying digital media - AKA programmatic - offers several advantages for marketers and advertisers. In this webinar, we discuss the opportunities programmatic advertising offers by taking a... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic has brought that automation to the world of media buying and digital advertising. Traditional media buying... read more →
Marketers and advertisers have many different ways of getting their ads in front of target audiences. The sites an advertiser's ads are placed during a campaign are picked up through... read more →
