This holiday season, retailers are looking to mobile marketing to connect with busy, on-the-go shoppers.
Online shopping on mobile devices has recently overtaken desktop for the first time, and 52% of website visits are now made via mobile phone. It’s the right time to get your mobile strategy in place, and it’s not too late to attract holidays shoppers looking to check items off their lists via their personal device. For those of you that have waited till the last minute to launch your holiday campaigns, here are some tips for you:
1) Optimize for Mobile.
30% of mobile shoppers abandon a transaction if their user experience isn’t optimized for their mobile device. Make sure your emails look stunning across all platforms.
2) Take into Account the Time, Location, and Proximity of Your Customers.
Understand when, where, and how close your mobile customers are when they’re searching. You’d be surprised how many customers you can attract if you consider how people are shopping. Are they on their way to work? Are they in the store? Consider how you can tailor your campaigns based on when people browse and buy.
3) Make Mobile Searching Easy.
57% of mobile customers will abandon your site if they have to wait three seconds for a page to load. In fact, every 100-millisecond increase in load time decreases sales by 1%. Make sure your pages load quickly and are optimized for mobile access.
4) Write Catchy Holiday Ads
If your business is highly seasonal, failing to write Holiday specific ad copy could single-handedly crush your Holiday campaign. Even if your business always offers free shipping and a 10% discount, make users think that it is a Holiday specific sale. Holiday shopping for consumers is both stressful and exciting. Don’t be afraid to play into that excitement and make people feel like this really is a special time to be shopping (because it is!).
5) Present a great offer that extends beyond the holidays.
If you extend your offers beyond the holidays, this gives you another opportunity to engage customers after the hectic holiday season.
While many of these tips would have benefited from weeks of preparation time to make sure everything is just right, getting your campaigns tuned up for the Holiday season a little late is still far better than not at all.