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Jan 27

The need for great landing pages

When it comes to turning traffic into conversions, landing pages can be the most important aspect of a digital advertising campaign. Remember, landing pages are independent pages dedicated for specific traffic or digital advertising campaign and are designed to drive conversions. For the purposes of this webinar, we are focusing on the relationship between landing pages and digital advertising campaigns, however, the best practices we cover can be applied to all traffic sources.

There are many different benefits that come from having optimized and targeted landing pages in any campaign, to understand these benefits itŠ—’s important to understand digital advertising campaigns and how landing pages work within those campaigns.

About The Author

Megan Sullivan-Jenks is director of marketing & communications at Choozle – Easy Digital Advertising®. A self-proclaimed tinkerer, Megan's a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she's an expert at creating online and offline marketing & communications strategies that are engaging and results-driven. Outside of the office, Megan rolls up her sleeves to enjoy all things DIY like sewing and woodworking.

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