Starting a digital advertising campaign can bring up many questions about what exactly you need to ensure success.
Who exactly are we targeting? How do we want to target them? And, what does our target audience want to see? Whether it’s these three questions that you’re looking for answers to or three other questions, these three tips can help you determine your target audience for digital advertising.
Tip #1: Track consumer behavior.
Tracking consumer behavior can teach you almost anything you need to know about who your audience is, when they’re online, what platforms are used most, what they’re watching, and what exactly makes them click into something further. Then, using this information, you can determine what platform is going to be best for your advertising, when posts will get the most views or hits, and what type of content will ensure consumer engagement.
Tip #2: Creativity and comedy are your friends.
With so many using digital as a way of advertising, consumers are scrolling right through advertisements more and more. Creating a post that draws the attention of your consumer is what will grab their attention. Try a comedic video, a new meme, or a catchy headline to draw in viewers. Explore using third-party data in conjunction with your engaging creative to target the right user with the right message.
Tip #3: Own it.
Once you’ve created a voice for your brand, stick to it. Whether you’re going for funny or emotional, be consistent as you continue to evolve your content across digital platforms. This will make it easier for followers to spot your advertising and continue engagement.
By following these three tips: follow trends in consumer behavior, create a post that draws in viewers, and own the voice you create for your brand through digital advertising – you can ensure your digital advertising campaigns are successful.