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Aug 02

What are ad tags?

Glad you asked! An ad tag is a snippet of code that needs to be inserted within the HTML code of a webpage where an ad is due to be displayed. Ad tags are used for many purposes in display advertising, including providing the creative in a programmatic ad buy and collecting information about users who are shown ads.

In this webinar, we’ll highlight what ad tags are, the types of ad tags, troubleshooting, and how to upload tags in the Choozle platform.

About The Author

Kate Marshall is the Marketing & Communications Manager at Choozle, a programmatic advertising technology company based in Denver, CO. In her role at Choozle, Kate leads efforts in content marketing including writing for and managing the company's blog, social media, and various SEO and PR strategies. Outside of the tech world, Kate is a certified yoga instructor and uses her personal brand to get real about mental health and wellness.

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