Boost Effectiveness & Revenue
A recent survey from AdMonsters shares that audience extension strategies are currently being leveraged by 3 out of 4 digital publishers. This increase of adoption is a clear indication that this strategy is providing positive performance metrics to many players in the digital space.
Assessing Data Segments
Confused about what data to use within your campaign? See how to assess data segments accurately and build custom audiences for your digital advertising campaigns and boost your performance.
What the heck is CPA?
Understanding the various acronyms within the digital realm may seem overwhelming, but it is important to know how to generate the best ROI. Deciding which goal metric to use is also important in determining what is working. So, what is CPA?
via MediaPostHow Ad Tech is Changing The World (Really)