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Jul 11

One marketing strategy does not fit all: Why yours must be specific to your business

There is a harsh reality in digital marketing. Not every marketing strategy suits every brand.

Of course, an obvious difference exists between marketing to businesses and marketing to consumers. In both cases, marketers are selling a product, service, or experience. The differences are in the channels and messaging between the two target markets. Buyer intent explains why a B2B purchase is typically based on logic and why a consumer’s purchase is driven more by emotion.

Read the full article on Marketing Profs.

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