choozle

Call us at  970.744.3340

16%

Increase in programmatic display ad spend in 2024

$30B

CTV ad spend will increase by 22.4% in 2024

20%

Percentage of all digital ad spend will go towards retail media

76%

Viewers who took action after seeing a digital out-of-home (DOOH) ad

$240B

Growth expected in video advertising by 2028

1:45

Average time per day adults spend using digital audio

53%

More views are recieved by native ads than classic display ads

Brand awareness and retargeting are critical to your omnichannel and full-funnel strategies, and simply appearing on a screen isn’t enough. Whether you’re looking to introduce your brand to new audiences or re-engage with previous visitors, our display advertising capabilities are tailored to amplify your message across the digital landscape. Leverage display advertising across the open web and mobile apps with various ad units—video, banners, native, and more—ensuring your message reaches and resonates with your audience.

As the lines between traditional television and digital streaming continue to blur, Connected TV (CTV) including Hulu, Netflix, Disney+, Apple tv, and Amazon Prime Video has emerged as a powerful medium for reaching today’s fragmented audiences. CTV ads offer nearly guaranteed exposure. With completion rates hovering around 95%, these ads are virtually unskippable. When they appear on a streaming platform, viewers are highly likely to watch them in full. Integrating CTV into your media mix gives you access to a vast ecosystem of premium content and engaged viewers. We offer advanced CTV targeting capabilities, allowing you to deliver personalized messages to specific households or audience segments. Whether launching a new product or promoting an offer, our CTV capabilities enable you to reach your audience where they consume content, driving brand awareness and action.

In today’s digital marketplace, retailers influence consumer purchasing decisions significantly. Retail media offers brands a unique opportunity to connect with shoppers at purchase. Our solutions empower brands to engage with shoppers throughout their shopping journey, from product discovery to checkout. By leveraging direct access to retail media across industry-leading partners and advanced targeting capabilities, we help brands deliver personalized messages that resonate with shoppers’ preferences and behaviors. Whether you’re looking to drive product awareness, promote exclusive offers, or drive sales, our retail media solutions provide the tools and insights you need to succeed in the highly competitive retail landscape.

The transition from static billboards to dynamic digital out-of-home (DOOH) advertising marks a pivotal shift in the out-of-home marketing landscape. Leveraging programmatic buying, we empower brands to strategically position themselves in high-traffic locations where traditional advertising may fall short. From urban centers to suburban streets, our DOOH solutions ensure your message reaches consumers in the moments that matter most, driving awareness and action.

Video has emerged as a dominant force, offering advertisers unparalleled storytelling and engagement opportunities. Our video advertising solutions encompass various formats, from short pre-roll ads to immersive mid-roll experiences. Whether you’re aiming to educate or inspire your audience to convert, Choozle’s capabilities enable you to deliver content across every screen and platform, maximizing impact and driving results.

The rise of on-demand audio content, from podcasts and streaming music services to smart speakers and connected home devices, has opened up new avenues for advertisers to connect with their target audiences. Our audio advertising solutions enable precise targeting based on genre, playlist, and demographic factors, ensuring your message resonates with the right listeners at the right time. Whether you’re looking to reach commuters during their daily drive or fitness enthusiasts during their workouts, our audio solutions provide the flexibility and scalability to meet your campaign objectives.

In an era where consumers are inundated with advertising messages, native advertising offers a refreshing alternative to drive engagement and brand affinity. Seamlessly integrating your brand message into the surrounding content makes native ads feel less intrusive and more organic, enhancing the overall user experience. Whether you want to reach consumers on news websites or mobile apps, our native solutions enable you to connect with your audience meaningfully and authentically.

Beyond Media Buying

Choozle’s Media Solutions set the standard for propelling brands forward. We don’t just offer guidance; we drive strategies that redefine success in the digital landscape. Our tailored suite of tools and expertise empowers advertisers, ensuring that your campaigns drive impactful results.

Communication Planning

We prioritize understanding your business and objectives, seeing ourselves as an extension of your company. Let’s kickstart the process!

Media Planning

We delve into questions, forging a clear path toward your goals. We use research and planning tools to define objectives and assess competition, consumer preferences, and market conditions.

Data Analysis

Our in-house research capabilities pinpoint the prime audience reach and offer recommendations across traditional, digital, and emerging media landscapes.

Media Buying

We meticulously negotiate mediums, scrutinizing historical data to propose the optimal media mix and schedules and secure advantageous positions and costs.

Media Selection

Amidst evolving choices, we meticulously research and define the ideal blend of media channels to amplify your product’s appeal and necessity to your customers.

Reporting

Tailoring a comprehensive final report to your specifications, we present actual media deliveries, scrutinizing performance against the plan while outlining actionable insights for future campaigns.

Campaign Maintenance

We vigilantly monitor campaign schedules, ensuring timely updates as needed. We maximize budget efficiency and campaign effectiveness by continuously seeking additional opportunities.

Digital Strategy

Backing every media plan with a robust digital outreach, we deploy high-quality ads across various platforms—display, native, mobile, video, and audio—optimized for multiple devices, including connected TV.

FAQs About Choosing the Right Paid Media Company

Paid media refers to content that businesses promote through paid placements. These placements can include video ads, pay-per-click (PPC) ads, pop-ups, and sponsored social media posts. Paid media campaigns provide instant access to leads, helping businesses increase visibility, engagement, and revenue. It’s an essential component of a well-rounded digital presence, distinct from earned and owned media:

  • Earned media: This encompasses organic responses from other sources, such as reviews, social media shares, and press about your brand. It’s effective at the top of the funnel to boost reputation and create a positive first impression.
  • Owned media: This consists of content produced and owned by your brand, like blog posts and social media content. It’s relevant for customers in the middle of the sales funnel, providing deeper insights into your products or services.
  • Paid media: This refers to advertising space you pay for, commonly found on social media and search engines.

Choozle’s media solutions cover every angle, whether you’re at the top of the funnel building brand awareness or further along, aiming to drive leads, conversions, and revenue. Our comprehensive offerings ensure you’re with your audience every step of the way.

These are the key outcomes you should track for you campaigns: 

  • Click-Through Rate (CTR): The percentage of users who clicked on your ad after seeing it. A higher CTR indicates better engagement.
  • Conversion Rate: The percentage of users who completed a desired action (e.g., filling out a form or making a purchase) after clicking on your ad.
  • Return on Ad Spend (ROAS): The revenue generated from your ad spend. ROAS helps measure campaign profitability.
  • Cost per Acquisition (CPA): The cost to acquire a new customer. A lower CPA is desirable.
  • Impressions: The number of times your ad was displayed. High impressions can boost brand visibility.

To target specific audiences effectively:

  • Audience Segmentation: Define audience segments based on demographics (age, gender, location), behavior (previous interactions), interests, and intent.
  • Platform Targeting: Use platforms like Choozle to set precise targeting parameters.
  • Lookalike Audiences: Create audiences similar to your existing customers for better targeting.

Here are the key differences between programmatic and traditional advertising: 

  • Programmatic Advertising: Uses automated technology to buy and place ads in real time. It’s data-driven, efficient, and allows precise targeting.
  • Traditional Advertising: Involves manual negotiations and direct deals with publishers. Examples include TV, radio, and print ads.
  • Business Goals: Align your budget with specific objectives (e.g., brand awareness, lead generation).
  • Industry Benchmarks: Research typical spending patterns in your industry.
  • Available Resources: Allocate the budget based on what you can afford.
  • Channel Allocation: Distribute budget across channels (e.g., search, social, display) based on performance.

Remarketing targets users who previously interacted with your brand:

  • Re-Engagement: Reminds users about your products/services.
  • Conversion Optimization: Encourages users to complete desired actions (e.g., abandoned cart recovery).

There are several tips for successful display ads:

  • Eye-Catching Visuals: Use high-quality images or videos.
  • Clear Messaging: Communicate your value proposition succinctly.
  • Strong CTAs: Encourage action (e.g., “Shop Now,” “Learn More”).
  • Responsive Designs: Ensure ads display well on various devices.
  • A/B Testing: Experiment with variations to find what resonates.

Here are the best ways to measure the success of your campaigns: 

  • KPIs: Define key performance indicators (KPIs) aligned with campaign goals.
  • Conversion Tracking: Set up action tracking (e.g., form submissions, purchases).
  • Data Analysis: Regularly analyze campaign data.
  • Compare to Objectives: Evaluate results against initial campaign objectives.
  • Optimize: Adjust strategies based on insights.

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.