Call us at 970.744.3340
Healthcare Advertising
Inspire engagement with healthcare professionals, patients, and consumers.
Ad Group Optimizations
27%
Savings with the use of our in-platform AI optimization
Display
Budget: $38,330.00
Pacing: 99%
Spend: $37,946.70
Recom, Spend: $317.11
Leverage data-driven strategies tailored for health-conscious audiences, ensuring maximum efficiency for campaigns. Understand your audience’s behavior, preferences, and needs to optimize your messaging.
Manage customer data, including health demographics, within our platform. Create custom audience segments based on specific health-related criteria, allowing for effective targeted outreach.
Safeguard first-party data with direct-to-LiveRamp integration. Our commitment to data integrity and compliance ensures that your sensitive information remains protected.
Optimize third-party targeting for patient and consumer groups. Leverage comprehensive data sets to reach the right audience at the right time.
Target healthcare campaigns in key markets using geolocation data. Tailor your messaging to local nuances and specific healthcare needs.
Achieve transparency by having the ability to see all campaign data and performance metrics in a single unified view with Choozle.
Engage potential patients and consumers across multiple devices and platforms using Choozle’s omnichannel approach. Our cross-device targeting capabilities are tailored for HCPs, patients, and consumers, ensuring seamless interactions.
Harness Choozle’s AI-driven optimization to eliminate inefficiencies. Ensure the optimal allocation of your ad budgets, maximizing impact in campaigns targeting HCPs, patients, and consumers.
Extend your reach to HCPs, patients, and consumers across various digital channels, including display, video, CTV, and more—all within Choozle’s all-in-one platform.
Access actionable insights instantly to inform your strategy and decision-making processes. Stay agile and effective in campaigns targeting HCPs, patients, and consumers.
Gain transparency and insight by accessing all campaign data and performance metrics in a unified view with Choozle. Facilitate informed adjustments for optimal results in targeting HCPs, patients, and consumers.
Choozle partnered with an agency to execute a campaign for their client’s grand opening of a new Denver-based hospital. Leveraging our robust data capabilities, we targeted expectant parents, health insurance carriers, the general Denver demographic, and site visitors.
SharpeVision MODERN LASIK partnered with Choozle to increase appointments, reduce cost-per-bookings across three U.S. locations, execute prospecting and retargeting tactics simultaneously, and implement a hybrid service approach to maximize efficiency and results.
Digital healthcare advertising refers to marketing campaigns and strategies specifically tailored for the healthcare industry, leveraging digital channels to reach and engage with target audiences. Here’s what you need to know:
Digital healthcare advertising is essential for healthcare organizations to effectively reach, engage, and educate target audiences. By understanding the regulatory landscape, adapting to changes in digital advertising technologies, and implementing targeted strategies, healthcare advertisers can achieve their marketing objectives while complying with regulations and delivering value to patients and stakeholders.
Digital advertising plays a crucial role in the success of healthcare organizations due to several key factors:
Healthcare digital advertising is subject to various legal complexities and regulations, including those related to patient privacy, data protection, and advertising standards. Here are some key legal considerations:
HIPAA Compliance:
Data Protection:
Advertising Standards:
Choozle stands out as a top digital advertising company for several reasons:
Whether you’re a mid-market agency or a global brand, Choozle empowers businesses to reach their target audience effectively, drive engagement, and achieve measurable results through strategic digital advertising campaigns.
HIPAA and PII regulations have a significant impact on digital healthcare advertising, shaping how marketers collect, use, and protect patient data:
Staying compliant with legal regulations while maintaining effective digital advertising practices requires a strategic approach and careful consideration of legal requirements. Here’s how healthcare companies can achieve compliance without compromising effectiveness:
Legal Review:
Education and Training:
Transparency and Consent:
Ongoing Monitoring:
Google’s recent announcement to phase out third-party cookies from Chrome by early 2025 has left many healthcare marketers and medium-sized businesses uncertain about the future of tracking, targeting, and measurement. However, amidst these changes, there lies an opportunity to explore new and innovative strategies that could yield significant returns.
At Choozle, we approach advertising in a post-cookie world with a proactive and solution-oriented mindset. While concerns about Google’s progress have been raised by the IAB, we view this transition as a chance for industry collaboration to fortify the open web.
To address the core challenge posed by the elimination of third-party cookies, we’ve identified five key actions to help healthcare advertisers to adapt:
Curious about how you can navigate and succeed in advertising within a post-cookie world? Explore our comprehensive Guide to Navigating the Post-Cookie World for expert insights and strategies.
Digital healthcare advertisers can optimize conversion rates through insurance selection by:
In today’s digital landscape, digital advertising is indispensable for healthcare organizations, offering unique opportunities to connect with patients, drive engagement, and increase visibility. Here’s why it’s crucial:
Patient Connection:
Enhanced Visibility:
Targeted Reach:
Competitive Edge:
Converting leads and increasing patient flow requires the strategic use of digital advertising tactics tailored to the healthcare industry. Here’s how digital advertising can achieve these goals:
Strategic Targeting:
Compelling Messaging:
Educational Content:
Call-to-Action:
In today’s digital age, seeking solutions online is imperative for healthcare providers to effectively reach and engage with patients. Here’s why it’s essential:
Patient Accessibility:
Information Availability:
Competitive Landscape:
Healthcare organizations should select Choozle as their digital advertising company for several compelling reasons:
Expertise in Healthcare Advertising: Choozle has extensive experience and expertise in healthcare advertising, understanding healthcare organizations’ unique challenges and regulations in their marketing efforts.
Comprehensive Digital Advertising Solutions: Choozle offers comprehensive digital advertising solutions tailored to the specific needs of healthcare organizations, including audience targeting, campaign optimization, and performance tracking.
HIPAA Compliance: Choozle prioritizes HIPAA compliance in its advertising practices, ensuring that patient data is handled securely and in accordance with regulatory requirements.
Data Privacy and Security: Choozle prioritizes data privacy and security, implementing robust measures to protect sensitive patient information and maintaining compliance with data protection regulations.
Customized Campaign Strategies: Choozle develops customized campaign strategies for healthcare organizations, leveraging data-driven insights and targeting techniques to effectively reach and engage with target audiences.
Transparent Reporting and Analytics: Choozle provides transparent reporting and analytics, allowing healthcare organizations to track the performance of their advertising campaigns in real-time and make informed decisions to optimize results.
Dedicated Support and Guidance: Choozle offers dedicated support and guidance to healthcare organizations throughout the process, ensuring that their campaigns are executed seamlessly and efficiently.
Innovative Solutions for a Post-Cookie World: Choozle is at the forefront of innovation in digital advertising, offering solutions to help healthcare organizations navigate and succeed in a post-cookie world, such as implementing privacy-first frameworks and leveraging first-party data.
By selecting Choozle as their digital advertising company, healthcare organizations can benefit from its expertise, comprehensive solutions, commitment to compliance, and dedication to driving results in the ever-evolving digital landscape.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.