Discover the top five strategies to connect with health-conscious consumers looking for fitness equipment and supplements.

Unlock the Power of Programmatic Advertising with Choozle: Download the Programmatic Overview today!

Built by leveraging TheTradeDesk API, Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, a data management platform, and intelligent tag management into a single platform. It is designed for independent mid-market advertising agencies and marketing departments. With its intuitive, elegant, and affordable solution, Choozle has democratized the ad tech ecosystem.

Lookalike modeling allows you to reach new people likely to be interested in your product or service because they resemble your top customer. It scales your best asset, making it a potent and efficient advertising tool.

Dynamic passback tracking allows marketers to surface revenue and other custom, site-specific data points in their reporting, opening up many opportunities for optimizations.

YouTube is one of the most influential and popular platforms for businesses trying to capture their customer’s attention. With over five billion daily video views, YouTube has become one of the largest video inventory sources in the entire digital space.

Through our strategic partnership with The Trade Desk, Choozle advertisers can now access Walmart DSP, which combines Walmart’s unparalleled customer data—the largest retailer in the United States—with industry-leading advertising technology.

Digital marketing for travel is becoming popular in the tourism industry. Travel deals and offers are more readily available online and can reach more potential travelers than traditional marketing ever could. This downloadable guide will look at the best practices around digital marketing for travel campaigns.

With Choozle Smart Tag, you can effortlessly track conversions and converted users, explore a data visualization of your website traffic, and identify website visitors so you can retarget them later.

Site targeting allows you to serve ads on specific websites. Instead of relying on keywords and data to determine where your ads appear, you can directly specify the URLs and web pages where you want your ads to display, ensuring a controlled placement strategy. This approach is particularly beneficial for targeting audiences you are intimately familiar with, ensuring your ads reach the specific website they frequently visit.

Target users searching your competitors’ keywords and branded terms with site conquesting. Offered as a custom audience solution within our support solutions, Choozle leverages our specialized data partner, Dstillery, to create a custom data audience that includes a modeled audience of people who have searched or visited your competitors’ websites.

Harness Samsung and Choozle’s advanced targeting capabilities with the largest ACR dataset from over 72 million US smart TVs. Discover how to elevate your strategy by driving precise advertising campaigns and measurable outcomes.

Choozle’s partner, Roundel, provides a premium offering to access Target’s proprietary, addressable audiences paired with a premium, curated inventory. Target has access to affluent consumer buying audiences generated from its 1,800+ retail and e-commerce stores that can be leveraged in your digital advertising campaigns.

Marketers utilize private marketplaces for better control, transparency, and ad placements to achieve brand safety and viewability. Private marketplaces take the best aspects of traditional media building and programmatic in invite-only, real-time bidding auctions.

There are many options in pharmaceuticals and healthcare. This guide will examine the best practices for reaching your target audiences and standing out.

Choozle’s offline attribution solution, powered by InMarket, allows advertisers to directly link their efforts to real-world foot traffic. By leveraging extensive, highly accurate mobile location data from billions of divides across the globe, you can now measure the impact of your Choozle campaigns on in-store visits.

Increase digital ad engagement with content you’ve already created. By creating organic experiences for audiences interacting with native content, you can position your brand as a trusted source. With this, your branded messages fit seamlessly within our surrounding environment, engaging audiences rather than disrupting the user experience.

Building an advertising strategy within the legal industry is challenging. However, it’s still possible to reach clients right when they search for your services if you have the right tools. This downloadable guide will show you how to drive high-quality leads to craft effective legal digital advertising campaigns.

Launch localized digital advertising campaigns to reach consumers around the world. Language browser targeting allows you to deliver translated content and target your ads to users based on their browser’s language setting. You can more effectively engage your target user's language by speaking your target user’s language.

IP address targeting increases the precision and focus of your campaign’s geolocation strategies. Every computer connected to the Internet has an IP address that indicates its location—a residence or a business with a shared network. IP targeting uses these addresses to create effective, hyper-targeted campaigns for reaching B2C and B2B prospects.

Students and parents around the country are weighing their options for continuing or starting their education. They are looking to enroll in the right program that will help them reach their future goals. In this downloadable guide, we’ll provide you with six targeting strategies to take your education-focused campaigns to the next level, whether you're inviting students to visit campus or capturing the attention of new graduates.

Digital Out-of-Home (DOOH) advertising is part of Choozle’s supported solutions and is available with a minimum spending requirement. Our account management team is here to help you implement these tactics. Download this guide to learn more!

In today’s mobile-first world, precision in engaging with mobile audiences is crucial. Device targeting helps marketers leverage their first-party data more effectively, delivering a reliable and strategic audience than cookie-based targeting.

Third-party data refines the audience targeting for your digital advertising campaigns. Data targeting employs third-party data, allowing you to build relevant and scalable custom audiences to reach your ideal customers.

Sometimes, the data segment that fits your specific targeting constraints isn’t available. With our custom data solutions, you can leverage data from your data management platform (DMP) or form a data partner to create unique custom audiences that meet your particular targeting needs.

Cross-device targeting uses data to expand your custom audience and reach the same consumers across all their devices. This increases the biddable inventory for tour audiences in programmatic auctions, expanding your report to see all tactics contributing to a conversion.

First-party data is a marketer’s most valuable asset. Customer relationship management (CRM) data is first-party data collected directly from consumers. For example, business addresses or an email list of newsletter subscribers that can be used for CRM targeting strategies. With our CRM onboarding feature, powered by LiveRamp, you can use your best asset in a CRM targeting strategy to re-engage your audience and retarget at scale.

Contextual keyword targeting allows you to place ads on sites with content that matches your keywords and phrases to put your message where it makes sense. This strategy can help you achieve higher click-through and conversion rates.

Advertise on related or relevant websites your customers visit with contextual category targeting. This strategy allows you to bid on ad inventory on specific categories of websites and mobile apps.

Choozle and our network partners protect your campaigns from fraud and ensure they remain brand-safe. Our three-tier fraud prevention system shields each campaign, and you can enhance security with our additional brand safety solutions available through our Supported Solutions.

Digital marketing has transformed the journey for customers shopping for a vehicle. Marketers now have access to substantial data before customers enter a dealership. In our downloadable guide, you’ll get insight into best practices around digital marketing for automotive campaigns.

With Choozle, you can access programmatic audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot, further complementing your existing online and offline branding campaigns. Our suite of features allows you to target audio ads to relevant geolocations and custom audiences to ensure that your brand and message are heard.

At Choozle, we prioritize gaining actionable insights into your audience’s demographics and psychographic profiles. With our account-based marketing (ABM), you’ll enhance your marketing strategies and be able to tailor them to your client base.

Created by the Media Rating Council (MRC) as an industry standard, viewability ensures marketers buy inventory that users see to help improve overall campaign performance and the impact of advertising budgets. Choozle’s viewability leverages Measure of Advertising Technology (MOAT) to measure whether or not a user viewed an ad served to them.

Keeping your audience’s focus in today’s fast-paced world may seem challenging. One way to keep their interest is with video advertising, which has been shown to boost conversion rates. Video advertising lets you showcase your brand’s personality and connect with viewers in an informative, engaging ad format across screens and devices.

In order for your digital marketing to be effective, you need to discover smart data and precise audiences. The third-party data catalog provides access to 300+ premium data partners so you can execute digital advertising campaigns with data-driven audience solutions.

Social media advertising is integral to effective omnichannel marketing strategies and provides an affordable way to build and engage your audience. It can be used to tell a story throughout the funnel to drive brand awareness, website traffic, and conversions.

The Choozle campaign team will run your search and social campaigns, make real-time optimizations, manage pacing, and provide recommendations for current and future campaigns.

Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns.

It takes anywhere from 13-20 touchpoints to convert consumers into customers in today’s marketing world. Marketers leverage full-funnel marketing strategies to ensure they are reaching their audience throughout their journey.

Choozle is an omnichannel digital advertising platform - and strategic partner that helps advertisers and agencies navigate the modern media landscape with confidence. Detailed consumer data fuels strategic planning and precision media buying. We’re on a mission to propel brands into the spotlight, connecting them with their target audience across diverse media channels.

Location-based targeting tactics like geofencing, geograming, and geolocation targeting enable you to reach your target audience based on their location. By leveraging these tactics, you can increase brand visibility, compete with more prominent brands, and capture the attention of your target audience at the right place at the right time. Location-based targeting is extremely beneficial to your business to increase engagement, customer experience, ROI, and more.

Our partnership with ChannelMix will revolutionize how marketers plan, optimize, and assess advertising campaigns. Through the combined advanced capabilities, marketers access powerful tools for strategic budget allocation and media mix decisions. With our analytics and actionable recommendations, marketers can confidently navigate the media landscape with precision.

Many people use Amazon Prime Video to watch movies, binge their favorite shows, and even watch MLB and Thursday Night Football games. With Prime Video’s success over the years, it’s no surprise that campaigns running on this platform perform well - when it’s done right.

With a track record of over 1,400 successful campaigns, Choozle is your ultimate ally in digital advertising. It combines cutting-edge technology with expert political media services. Ideal for political consultants, candidates, and campaigns, Choozle grasps data relevant to political targeting while providing reporting that is compliant with state and federal regulations.

Email advertising, powered by LiveIntent, is a unique source for premium native and display advertising inventory. LiveIntent is the only supply vendor that can advertise within email newsletters from premium publishers like The Wall Street Journal, Target, Women’s Health, and more.

What is conversion tracking? It measures how well your campaign drives target users to take the desired action, e.g., subscribing to your email newsletter, purchasing your product, or creating an account.

Connected TV advertising brings the benefits of programmatic to TV advertising to reach highly-engaged audiences and create a big-screen experience.

Amazon has disrupted how consumers search, shop, and discover new brands. While it seems everyone buys everything off Amazon, only 10% of shoppers will make a purchase based on their first search query on Amazon, meaning the other 90% of shoppers will explore different options before eventually making a purchase.