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Keeping your audience’s focus in today’s fast-paced world may seem challenging. One way to keep their interest is with video advertising, which has been shown to boost conversion rates. Video advertising lets you showcase your brand’s personality and connect with viewers in an informative, engaging ad format across screens and devices. 

Reach a highly engaged audience from mobile to TV and connect with viewers in an informative, engaging ad format across all screens and devices.

What is Video Advertising?

It’s the process of displaying ads that play before, during, or after streaming content or as a user scrolls through a webpage.

Reach a Highly Engaged Audience from Mobile to TV

Video advertising is a proven method to boost conversation rates, showcase your brand’s personality, and connect with viewers in an informative, engaging ad format across all screens and devices. Unlike long and unyielding text streams, video advertisements allow businesses to engage their audience using a new range of creative tools to entertain and inform. With video advertising, you can reach highly committed people in an ad format that drives interest and engagement.

Engage with Video Ads

• Connected TV: Serve ads alongside premium content on CTV devices like Roku, premium content on CTV devices like Roku, Sling TV, and Amazon Fire. The goal for CTV Campaigns is the video completion rate (VCR).
• Video Advertising: Create a more impactful brand experience where visual and audio elements engage viewers. The goal for this video type is the click-through rate.
• Outsteam: Autoplay your ads as users scroll through a web page to create a less intrusive ad experience. Use outstream video if your campaign goal is viewability. 

In this downloadable guide, we’ll explain how video advertising works, inventory types, outstream video formats, and Choozle’s best practices that includes the base bids for videos and video assets. We’re here to set you up for success.

Download now the guide today!