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Video Advertising

Keeping your audience’s focus in today’s fast-paced world may seem challenging. One way to keep their interest is with video advertising, which has been shown to boost conversion rates. Video advertising lets you showcase your brand’s personality and connect with viewers in an informative, engaging ad format across screens and devices.

Reach a highly engaged audience from mobile to TV and connect with viewers in an informative, engaging ad format across all screens and devices.

What is Video Advertising?

It’s the process of displaying ads that play before, during, or after streaming content or as a user scrolls through a webpage.

Reach a Highly Engaged Audience from Mobile to TV

Video advertising is a proven method to boost conversation rates, showcase your brand’s personality, and connect with viewers in an informative, engaging ad format across all screens and devices. Unlike long and unyielding text streams, video advertisements allow businesses to engage their audience using a new range of creative tools to entertain and inform. With video advertising, you can reach highly committed people in an ad format that drives interest and engagement.

Engage with Video Ads

Connected TV: Serve ads alongside premium content on CTV devices like Roku, premium content on CTV devices like Roku, Sling TV, and Amazon Fire. The goal for CTV Campaigns is the video completion rate (VCR).
Video Advertising: Create a more impactful brand experience where visual and audio elements engage viewers. The goal for this video type is the click-through rate.
Outsteam: Autoplay your ads as users scroll through a web page to create a less intrusive ad experience. Use outstream video if your campaign goal is viewability.

In this downloadable guide, we’ll explain how video advertising works, inventory types, outstream video formats, and Choozle’s best practices that includes the base bids for videos and video assets. We’re here to set you up for success.

Download now the guide today!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.