Call us at  970.744.3340

CPG Advertising Made Easy

Choozle empowers impactful CPG digital advertising campaigns, elevating brand awareness, boosting sales, and optimizing ROI. In an industry projected to invest $48.79 billion in digital advertising by 2024, we ensure that every dollar contributes to achieving your sales and brand awareness objectives.

Elevate Your CPG Advertising with Targeted Precision

Our data-driven approach offers invaluable insights, providing a deeper understanding of consumer behavior, preferences, and purchase patterns. This empowers the creation of highly targeted and personalized campaigns that elevate brand awareness, ignite customer engagement, and drive sales.

Our data-driven approach ensures your campaign resonates with the most relevant audiences, maximizing efficiency and impact.

Seamlessly manage and activate your customer data by uploading information such as emails, phone numbers, and addresses for quick updates.

Incorporate and safeguard your first-party customer data seamlessly, ensuring data integrity and operational effectiveness.

Utilize external data from top CPG data providers to refine and enhance your campaign’s targeting capabilities.

Target your campaigns effectively using geolocation data in key CPG markets, focusing on areas with high sales potential for precise marketing.

Create a seamless consumer experience that converts

Omnichannel CPG Campaigns with Choozle

Brands face distinct challenges—competing for shelf space in physical stores and maintaining a solid digital presence in online markets. With the rise of e-commerce, digital advertising has become essential to promote products, engage consumers, and drive sales. Leveraging omnichannel strategies, Choozle ensures seamless brand visibility and consumer engagement across various platforms.

Achieve transparency by having the ability to see all campaign data and performance metrics in a single unified view with Choozle.

Reach potential buyers across multiple devices and platforms with Choozle’s omnichannel approach and cross-device targeting capabilities.

Benefit from Choozle’s AI-driven optimization to eliminate inefficiencies and ensure optimal allocation of your ad budgets.

Reach CPG consumers across various digital channels, including display, video, CTV, and more, within Choozle’s all-in-one platform.

Access actionable insights in real-time to inform your campaign strategy and decision-making processes.

Gain transparency and insight by accessing all campaign data and performance metrics in a unified view with Choozle.

Proven Results

See how leading Food & Beverage brands have achieved their advertising objectives with Choozle. From boosted brand awareness to increased conversion rates, our success stories demonstrate the impact of our strategies.

Why Select Choozle For Your CPG Advertising Strategy?

Choozle is a trusted partner for CPG media buyers, providing comprehensive solutions for navigating today’s complex media landscape. Our focus extends beyond product sales to enhancing brand recognition and loyalty. Any lapse in these areas could open doors for competitors to seize market share.

  • Tailored CPG Solutions: Experience Choozle’s suite of advertising solutions tailored for CPG advertisers, including specialized audience segments.
  • Accessible & Scalable: Benefit from user-friendly entry points and expansive reach for your campaign.
  • Premium Data Access: Access data from top platforms, providing valuable insights for targeting CPG consumers effectively.
  • Experienced Media Specialists: Entrust your campaign to Choozle’s experienced team with years of combined expertise.
  • Dedicated Support: Beyond a platform, we’re your committed ally from campaign inception to completion.
  • AI-Powered Optimization: Our AI continuously monitors your campaigns to gauge performance, dynamically reallocating ad budgets to maximize results.
  • Tailored Strategies: Choozle offers customized solutions to meet the unique needs of CPG advertisers.
  • Drive Meaningful Results: Whether working with manufacturers, distributors, or agencies, Choozle delivers impactful outcomes.
  • Leverage First-Party Data: Utilize your first-party data to target consumers who have shown previous purchase intent with our advanced CRM capabilities.
  • Precise Geotargeting: Employ advanced geotargeting to reach CPG consumers in specific locations at the right time.

FAQs about Food & Beverage Digital Advertising for CPG Brands and Agencies

Food & Beverage Digital Advertising, also known as Consumer Packaged Goods Digital Advertising, refers to the strategic utilization of online platforms and channels by companies in the consumer packaged goods industry to effectively promote and advertise their products online. This dynamic approach aims to engage with consumers, increase brand awareness, boost sales, and foster brand loyalty in a competitive market.

With consumers increasingly turning to online platforms for product discovery and purchasing decisions, Food & Beverage Digital Advertising offers CPG brands a direct pathway to engage with their target audience. It provides opportunities to highlight product features, promote new launches, and establish brand loyalty in a competitive market.

In the ever-evolving landscape of consumer behavior, digital advertising has become the cornerstone of brand success. Here’s why Food & Beverage Digital Advertising matters for CPG brands:

  • Precision Targeting: CPG brands can precisely reach their desired audience in a noisy digital marketplace. Whether health-conscious millennials seeking organic snacks or busy parents looking for convenient meal solutions, digital ads allow laser-focused targeting.
  • Brand Visibility: Standing out amidst a sea of products is no small feat. Effective digital advertising ensures that your food and beverage offerings capture attention. From eye-catching visuals to compelling messaging, it’s about creating an indelible brand presence.
  • Sales Acceleration: The path from discovery to purchase often begins online. You accelerate the sales journey by strategically placing your products in front of hungry consumers. Whether it’s a tempting recipe video or a limited-time offer, digital ads drive conversions.
  • Brand Loyalty: Consistent digital engagement fosters brand loyalty. Whether sharing mouthwatering recipes on social media or offering personalized discounts, these interactions build lasting connections with your audience..

In today’s competitive market, food & beverage digital advertising offers CPG brands a powerful avenue to connect with consumers and stand out from the crowd. Through targeted campaigns, brands can ensure their messages resonate with specific demographics, interests, and behaviors relevant to the food and beverage industry.

  • Targeted Reach: Advertisers can precisely reach specific demographics, interests, and behaviors relevant to the food and beverage industry. This precision ensures that their messages resonate with the right audience—whether health-conscious millennials seeking organic snacks or busy parents looking for convenient meal solutions.
  • Increased Engagement: Interactive ad formats are the secret sauce. Consider:
    • Videos: Showcase cooking techniques, recipe inspiration, and behind-the-scenes glimpses of food production.
    • Recipes: Share mouthwatering recipes that incorporate your products. Engage users with step-by-step instructions and tantalizing visuals.
    • User-Generated Content: Encourage consumers to share their culinary creations using your products. It’s not just about consumption; it’s about participation.
  • Data-Driven Insights: Digital advertising platforms provide a treasure trove of data. Brands can measure campaign effectiveness in real time:
    • Click-Through Rates (CTR): How many users clicked on your ads?
    • Conversion Rates: The percentage of users who took desired actions (e.g., made a purchase).
    • Audience Segmentation: Understand which segments respond best to your messaging.
    • Behavioral Insights: Learn what drives engagement—whether it’s a specific recipe video or a limited-time offer.
  • Brand Awareness and Loyalty: Digital advertising isn’t just about selling products; it’s about creating a memorable brand experience:
    • Showcase Your Values: Highlight sustainability efforts, quality ingredients, and ethical sourcing.
    • Unique Selling Proposition (USP): What sets your food and beverage products apart? Use digital channels to communicate this clearly.
    • Consistent Presence: Regular engagement keeps your brand top of mind. Stay connected, whether it’s a weekly recipe newsletter or a social media campaign.

Food & Beverage Digital Advertising for Consumer Packaged Goods (CPG) involves tailored strategies to showcase essential products for everyday consumption. Unlike other industries, the focus is on engaging consumers with enticing visuals and relatable content that resonates with their lifestyles and preferences.

CPG brands often contend with short attention spans and intense competition in the digital space. Standing out requires creativity and innovation to capture consumers’ interest amidst a sea of options. Additionally, conveying product benefits and differentiation concisely yet compellingly poses a challenge in a crowded marketplace.

By leveraging storytelling and interactive content, Food & Beverage Digital Advertising enables CPG brands to forge deeper connections with consumers. Engaging narratives, user-generated content, and immersive experiences foster brand loyalty by establishing emotional connections and reinforcing brand values.

CPG brands must prioritize understanding consumer preferences, trends, and purchase behaviors to create content that resonates authentically. Utilizing consumer insights, personalizing messaging, and showcasing product benefits in relatable contexts is key to capturing and maintaining consumer attention.

While metrics such as engagement, click-through, and conversion rates are essential, CPG brands should also consider metrics that reflect brand impact and customer sentiment. Metrics like sentiment analysis, brand mentions, and customer feedback provide valuable insights into consumer perception and brand affinity.


Key performance indicators (KPIs) for measuring the success of food and beverage digital advertising campaigns may include:

  • Click-Through Rate (CTR)
  • Conversion Rate
  • Return on Advertising Spend (ROAS)
  • Engagement Metrics (likes, shares, comments)
  • Website Traffic and User Behavior
  • Sales and Revenue Impact

CPG brands should regularly analyze campaign performance, test different creative elements, refine targeting parameters, and adapt strategies based on real-time data insights to optimize ROI and achieve their advertising objectives.

Crafting impactful digital campaigns requires a strategic approach tailored to the unique demands of the food and beverage industry. Here are some essential practices to elevate your CPG brand’s digital presence and engage consumers effectively:


  • Authentic Storytelling: Connect with consumers personally by telling compelling stories about your products, brand values, and mission.
  • Visual Appeal: Utilize high-quality images and videos to showcase your food and beverage products in an enticing and mouth-watering way.
  • Seasonal and Trend-Relevant Content: To capture consumers’ attention, stay relevant by creating content that aligns with seasonal trends, holidays, and current events.
  • Mobile Optimization: Ensure your digital ads and content are optimized for mobile devices, as many consumers research and shop for food and beverage products on their smartphones.
  • Continuous Testing and Optimization: Experiment with different ad formats, messaging, and targeting strategies, and regularly analyze performance data to optimize campaign effectiveness.

Embarking on your digital advertising journey requires strategic planning and targeted execution. Here’s how to kickstart your efforts:

  • Define Clear Objectives: Before diving into digital advertising, clarify your goals. Are you aiming to increase brand awareness, drive website traffic, or boost sales? Having clear objectives will shape your strategy.
  • Understand Your Audience: Conduct thorough market research. Who are your potential consumers? What are their preferences, behaviors, and online habits? Understanding your audience ensures targeted messaging.
  • Choose the Right Platforms: Not all platforms are created equal. Select digital advertising channels that align with your target audience’s preferences:
    • Social Media: Ideal for engaging foodies and showcasing mouthwatering visuals.
    • Search Engines: Capture users who are actively searching for food and beverage products.
    • Content Platforms: Consider recipe blogs, food-related apps, and lifestyle websites.
  • Create Compelling Content: Your ad creatives matter. Develop content that resonates with your audience:
    • Visuals: High-quality images and videos of your products in action.
    • Recipes: Share delicious recipes using your ingredients.
    • Storytelling: Highlight the unique benefits of your food and beverage offerings.
  • Measure and Optimize: Implement tracking tools and analytics:
    • Key Performance Indicators (KPIs): Monitor metrics like click-through rates (CTR), conversion rates, and engagement.
    • A/B Testing: Experiment with different ad variations to see what resonates best.
  • Data-Driven Insights: Use real-time data to optimize your campaigns. Adjust targeting, messaging, and budgets based on performance.

Choosing the right digital advertising partner is crucial for CPG brands looking to maximize their online presence and reach their target audience effectively. Here’s why Choozle stands out as the ideal partner for CPG brands:

  1. Expertise in CPG Advertising: Choozle specializes in providing digital advertising solutions tailored to the unique needs of CPG brands. Our team understands the industry’s intricacies, allowing us to develop customized strategies that resonate with your target audience.
  2. Advanced Targeting Capabilities: With Choozle, you can leverage advanced targeting options to reach specific demographics, interests, and behaviors relevant to the food and beverage sector. From health-conscious consumers to gourmet enthusiasts, our platform ensures your ads are seen by the right people at the right time.
  3. Flexible and Scalable Solutions: Whether you’re a small boutique brand or a large-scale CPG corporation, Choozle offers flexible and scalable solutions to suit your budget and goals. Our self-service platform empowers you to create, launch, and manage campaigns with ease, while our dedicated support team is always available to assist when needed.
  4. Data-Driven Approach: Choozle provides comprehensive analytics and reporting tools that offer valuable insights into the performance of your campaigns. By analyzing key metrics such as click-through rates, conversion rates, and audience segmentation, you can make informed decisions to optimize your advertising strategy and maximize ROI.
  5. Transparent Pricing: At Choozle, we believe in transparent pricing with no hidden fees or surprises. Our flexible pricing model ensures that you only pay for the services you need, allowing you to allocate your budget efficiently and effectively.
  6. Personalized Support: CPG brands working with Choozle benefit from personalized support every step of the way. Our team of digital advertising experts is dedicated to helping you achieve your advertising goals, providing guidance, insights, and strategic advice to drive success.

Overall, partnering with Choozle for digital advertising empowers CPG brands to elevate their online presence, engage with their target audience, and drive meaningful results in today’s competitive market.

Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.