He runs marketing for a bike company brand (or he works at the bike company's ad agency). And Bob is looking to boost bike sales through measurable digital advertising.
When Bob signs up for Choozle, he's provided a smart tag to embed into the code of his website.
Choozle gathers Audience Insights of website visitors - providing rich and actionable data including Demographics, Purchase Behaviors, and B2B information.*
From a single, simple interface Bob can see what type of people visit his website. And it's all in his SIMPLE Choozle Dashboard.
* FYI... all data is anonymous and encrypted - all privacy compliant. So it's all good.
Bob easily analyzes his Audience Insights to identify which data segments represent his most valuable prospects.
He then quickly builds targeted, yet highly scalable audiences, right in the Choozle platform.
Armed with in-dashboard reporting, Bob can easily optimize his ad spend to ensure conversions and maximum ROI.*
* aka bikes fly out the shop
A nerdier version: Programmatic marketing is the process of buying and selling media based on a set of rules applied by software and algorithms, which often includes a data layer that powers highly segmented targeting. It also removes operational complexities and superfluous middlemen (extra cost) in the execution of advertising campaigns. Powered by technology and platforms, marketers (and their agencies) are enabled to more efficiently apply advertising dollars on scalable yet highly targeted campaigns.
The adoption of programmatic marketing has grown remarkably in the last 5 years with spending in the space jumping 52% in 2014 to a total spend of $21 billion globally, according to a study by Magna Global. Such programmatic media represents about 42% of the global online display-related ad business.
Bottom Line: ANY advertiser can now reach exactly who they want to reach, when they want to reach them, and at the right location online. And you can start small, and build your budgets and presence along with your expertise.×
The Choozle Smart Tag is a small, secure piece of code placed on the header of your website. Once embedded, marketers can consolidate their marketing actions into a single source without the need to involve website developers. The Choozle Smart Tag is an essential tool for collecting, aggregating and generating in-depth audience insights, retargeting groups, and conversion reporting.×
Choozle has direct integration with industry-leading data providers to enable rich insights and audience targeting. These include Kantar, Experian, Comscore, DataLogix, and more.×
Campaigns are a way to strategically plan your online advertising across audiences and mediums. Choozle allows you to build and programmatically launch retargeting, prospecting or brand awareness campaigns across 22+ display, mobile, social & video ad networks to maximum your ad spend by leveraging Choozle's simple & powerful platform.×