Adam Woods – CEO
Adam Woods is the Chief Executive Officer (CEO) and held two other roles at Choozle — Chief Client Officer and Chief Technology Officer. Throughout his tenure at Choozle, he has been improving the way that advertisers buy media through the Choozle platform. He has led initiatives to ensure that Choozle leads the space in terms of being a consultative partner that helps ensure the effective deployment of media through a combination of omni-channel planning, targeting best practices, upfront goal setting, and effective measurement.
Adam was the Chief Technology Officer at Wunderman Thompson, a large multinational agency focused on building scalable real-time solutions that operate at web scale, before joining Choozle. Traditionally, the technology tools available to the biggest advertisers were not made available to regional or local businesses in a coherent and easy to use manner. Adam joined Choozle because he saw the opportunity to bring industrial grade thinking into a different segment of the Advertising Technology market and truly make a difference in helping companies grow.
Adam earned a Bachelor of Science degree in Management of Information Systems from the University of Colorado.
Katina Lundberg – Chief People Officer
Katina Lundberg, PHR (Professional in Human Resources) has over 20 years of human resources experience with 15 years in leadership roles. She has a history of proven results with building high performing teams, redesigning total rewards programs, and implementing values and engagement programs.
Katina is the Chief People Officer at Choozle and was previously Vice President – People Operations. Her leadership in building the organizational values and engagement program has led to positive outcomes. She contributes directly to the long and short-term strategic objectives of the company, including mergers and acquisitions, while maximizing organizational effectiveness.
Katina earned a Bachelor of Science degree in Business Administration from Western Colorado University. She is a board member of Khesed Wellness, a Non-Profit organization that provides affordable outpatient mental health therapy to the underinsured.
Martin Smith – SVP Sales
Martin Smith has over 30 years at the leading edge of innovation in media, data and data technology on both the agency and client-side. He is a veteran of businesses in their growth phases including Apple, Audible, MatchLogic and the Lowe Group. Martin has led revenue teams and been a key driver in effectively supporting business transformations enabled by technology and the effective application of data.
Martin is passionate about supporting advertisers and their agencies to maximize their investments in acquiring and developing their customer relationships. He joined Choozle seeing the opportunity to lean in to help scale the adoption of the new Choozle technology platform and service framework.
Martin earned a BA Hons in Social Sciences from University of London.
Joe Forrester – SVP Engineering and Product
Joe Forrester has over 20 years of broad experience working across corporations to understand their strategic, marketing, data, and technological issues while connecting strategic business needs to their corporate marketing applications and ultimately to the organization’s individual consumer to drive measurable results. He brings a unique background and perspective due to his extensive engagement in multiple technological and business disciplines.
Joe is the Senior Vice President – Engineering and Product at Choozle. He drives innovative solutions for the company, including with their Customer Relationship Management (CRM) programs and building next generation, Cloud-based technology that allows customers to deliver on their programmatic marketing needs.
Joe earned a Bachelor of Science degree in Computer Management from Eastern Illinois University.
Katie Harker – VP Media and Operations
Katie Harker has over a decade of experience in omnichannel media, advertising, and strategic communication. During her time at Choozle, her multiple responsibilities have included partnering with the Sales, Build, and Account Management teams to provide thought leadership on industry best practices to improve internal processes, product features, and client retention.
Katie is the Vice President – Media and Client Operations at Choozle and was previously Director – Media Strategy. She has managed a new department of eight employees across media planning, client onboarding, campaign management, partnerships, and data science to further pivot the company to a media partnership model.
She earned a Bachelor of Science degree in Journalism, Strategic Communications from Ohio University.
Andrea Denk – VP Marketing
Andrea Denk is a results-oriented marketing leader with more than 15 years of growth, product and brand marketing experience. A passionate and energetic brand marketer with a history of delivering impactful marketing campaigns and promotions, she has been part of award-winning marketing teams and has been honored by multiple cross-industry associations for accomplishments in branding, lead generation and social media.
Andrea had followed Choozle’s development since the company was founded and was glad for the opportunity to serve as the Vice President – Marketing. Andrea is excited to be part of a leadership team that is laser-focused on building the company into a leader in the digital media ecosystem.
Andrea earned a Bachelor of Science degree in Business Administration (with a Marketing emphasis) from the University of Colorado – Boulder.