Protect Margins, Grow Revenue, & Expand Capabilities
High-Yield Audience Extension for Media Companies
Maximize campaign profitability with low clearing CPMs, easy platform execution, and dedicated setup support from Choozle.
Ad Group Optimizations
27%
Savings with the use of our in-platform AI optimization
Display
- Running
Budget: $38,330.00
Pacing: 99%
Spend: $37,946.70
Recom, Spend: $317.11
A Trusted Programmatic Partner
Are you ready to grow your digital advertising revenue without eroding your bottom line? Choozle offers a broad range of premium supply, making audience extension simple, efficient, and highly profitable. With both self-service and managed service options, scale advertiser performance effortlessly in a model that best fits your needs.
Maximize Profitability with High-Yield Audience Extension
Leverage next-generation DSP enhancements, like The Trade Desk’s Kokai, for industry-leading clearing CPMs, enabling you to deliver top-tier display campaigns for your advertiser clients while keeping more revenue in your business.
Access transparent, highly efficient bidding infrastructure that keeps your media costs low so you can capture maximum margin on every audience extension deal.
Reach high-value digital audiences across premium display, video, audio, and Connected TV (CTV) environments with built-in brand safety and fraud protection.
Choose full operational control with our easy-to-use self-service platform, or leverage our hands-on Managed Service team to execute campaigns on your behalf.
Get up and running seamlessly with guided technical setup, workflow onboarding, and direct campaign assistance from our experienced ad operations team.
Eliminate unnecessary technical complexity with an intuitive interface designed to help your team launch, monitor, and report on advertiser campaigns in minutes.
Scalable Digital Delivery
Real-Time Control for Your Media Sales Team
Choozle acts as a seamless operational partner for publishers and media companies, helping you expand beyond your owned-and-operated inventory without adding administrative burden or operational friction.
Track impression delivery, campaign pacing, and advertiser performance across all digital channels in a single, easy-to-read dashboard.
Effortlessly build and execute off-site display and video extension packages that complement your native publication sites.
Handle higher campaign volume and service more local advertisers without needing to expand your internal ad operations staff.
Monitor campaign delivery live to make fast adjustments, ensuring client insertion orders are completed on time and on budget.
Keep advertiser campaigns engaging across every screen from standard display banners to high-impact CTV and streaming audio.
Why Media Companies Partner with Choozle
- Margin-Focused Architecture: Benefit from competitive media pricing and low clearing CPMs that directly increase your net yield on audience extension packages.
- Broad Channel Access: Run display, native, video, audio, and Connected TV (CTV) campaigns seamlessly alongside your owned digital inventory.
- Hands-On Onboarding: Receive step-by-step guidance initial account configuration, tag implementation, and team training to ensure a smooth launch.
- Ongoing Campaign Assistance: Count on our team for campaign QA, troubleshooting, and optimization support whenever your internal team needs extra bandwidth.
- Intuitive Self-Service: Put the power of enterprise programmatic buying directly into your team’s hands with a platform built for ease of use and quick execution.
- Full Managed Service: Outsource end-to-end campaign setup, optimization, and reporting to Choozle’s experts so your sales team can focus strictly on selling.
- Direct Publisher & Exchange Access: Tap into premier ad exchanges and private marketplaces (PMPs) for high-impact placements on recognized, brand-safe websites.
- Clean Delivery Integrity: Protect advertiser campaigns with pre-bid brand safety filters, ad fraud detection, and transparent impression reporting.
FAQs
Media companies generate higher profits by purchasing digital ad inventory at lower clearing CPMs. Choozle provides access to efficient programmatic buying technology, including advanced DSP bidding enhancements like The Trade Desk’s Kokai, which keeps inventory costs low. When you sell display or video audience extension packages to advertisers at standard market rates, lower media costs directly translate into higher profit margins for your media business.
Audience extension allows publishers and local media companies to run advertising campaigns for their clients beyond their own website inventory. Using Choozle, when an advertiser wants to reach your readership across the broader web, you can easily target those same audience demographics or geographic regions across display, video, mobile, and Connected TV (CTV) channels.
Yes. Choozle offers flexible operational models to fit your business setup. You can choose a Self-Service model to give your internal ad ops team direct control over campaign setup and management within our easy-to-use platform. Alternatively, you can utilize our Managed Service option, where Choozle’s experienced ad operations specialists handle everything from campaign build and optimization to final reporting.
Yes. Choozle is designed specifically for ease of use, eliminating the overly technical jargon and complex workflows found in traditional enterprise DSPs. Sales and ad operations teams can quickly learn how to navigate the platform, set up campaigns, upload creative assets, and generate client-ready performance reports.
Choozle provides dedicated onboarding assistance to ensure your team is set up for success from day one. Our team guides you through account configuration, workflow design, user training, and best practices for setting up audience extension campaigns. Whether you choose self-service or managed service, our strategy and ad operations teams remain available to support your campaigns.
Our team of digital media experts are here to meet you where you are on your digital journey. Whether you’re looking to leverage our self-service platform or managed services, we’re ready to chat about your Display, CTV, Native, Audio, Video, DOOH, Search or Social advertising needs.
