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Cross-device targeting uses data to expand your custom audience and reach the same consumers across all their devices. This increases the biddable inventory for tour audiences in programmatic auctions, expanding your report to see all tactics contributing to a conversion. 

What is Cross-Device Targeting?

Cross-device targeting matches your custom audience on other devices to unlock added inventory when enabled at the campaign level with an added CPM. You also receive expanded conversion tracking across all ad groups. 

How it Works

Our cross-device targeting empowers you to find consumers on their desktop, mobile, and tablet devices and ensures you know when a customer converts on a secondary device. The cross-device targeting also empowers you to find your first and third-party data audiences on their additional devices and expand the inventory available for your digital advertising campaigns.

Driving ROI with Choozle

At Choozle, we’ve transformed how marketers determine optimal advertising budgets through our innovative Outcomes+ Advertising approach. By focusing on defined objectives and comprehensive analytics, we ensure every campaign not only meets but exceeds performance expectations. The key benefits of outcomes-based advertising includes:

• Enhanced ROI: By anchoring campaigns to specific outcomes, we help businesses achieve higher returns on ad spend (ROAS), surpassing traditional reach-based media planning by over 50%/
• Strategic Budget Allocation: Providing actionable insights, allowing marketers to make informed budget allocation decisions and optimize media mix strategies for maximum impact.
• Accurate Prediction of Movable Middles: With a 99% accuracy rate in predicting ‘movable middles,’ our approach ensures that advertising efforts target the most persuadable segments, driving higher conversion rates and overall campaign success.
• Improved Customer Lifetime Value: Out outcome-based strategies boost customer engagement and retention by delivering personalized and relevant experiences, ultimately increasing lifetime value.
• Embrace Omnichannel Digital Advertising with Choozle: Our platform and expert media services empower advertisers to navigate the complexities of the modern customer journey successfully.

In this downloadable guide, you’ll learn how this tactic works more granularly and gain insight into five of Choozle’s notes and best practices, which will further help you understand cross-device targeting and how we can help.