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Breaking into Digital Advertising & Programmatic

In this downloadable guide, we’re providing you with free resources including the following:

Certifications & Training

Marketing Foundations
Edge Academy
Google Analytics Certifications
Google Ads Certification
Hubspot Academy
Udemy
& more

Other Free Resources

AdTech Newsletter
Ad Exchanger
Digital Playbook
Facebook Blueprint
Interactive Advertising Bureau
Coursera
& more

LinkedIn

Ad Tech
Digital Marketing
Programmatic Digital Advertising
Omnichannel

Choozle

Webinars
Blogs
Learning Essentials

Why Do You Need Digital Advertising?

Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively in today’s digital world. You need digital advertising for wide reach, targeted advertising, measurable results, cost-effectiveness, engagement and interactivity, flexibility and control, adaptability to consumer behavior, and global reach with local targeting.

What is Programmatic Advertising?

It’s buying and selling ad inventory in real time through an automated bidding system. Imagine a digital marketplace where advertisers and publishers meet, but algorithms do the heavy lifting instead of meeting in person. Here’s how it works:

Create the Campaign: Advertisers define their campaign parameters: Who’s their target audience? What’s the budget? Which creative assets should be used? Meanwhile, publishers (website owners) make their ad inventory available for this auction.
The Auction House: An ad impression becomes available when a person visits a website. In a second, a real-time auction unfolds.
The Highest Bidder Wins: DSPs bid on their campaign strategies. The highest CPM (cost per mile) wins. The winning ad is served instantly to the user.

Why does this matter:

Efficiency: Programmatic streamlines the process, saving time and manual effort.
Laser-Targeted: Ads reach specific audiences, minimizing waste impressions.
Transparency: Advertisers know where their ads appear.
Real-Time Optimization: Campaign performance is analyzed and adjustments are made on the fly.

If you want to learn more about digital advertising and programmatic, download today to get access to a bunch of FREE RESOURCES and crucial information!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.