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Connected TV Advertising

Connected TB (CTV) advertising brings the benefits of programmatic to TV advertising, allowing it to reach highly engaged audiences and create a big-screen experience. From near-instant reporting on campaigns to placing ads on streaming services like Hulu and targeting millennials who make up the majority of cord-cutter households, Connected TV advertising gives marketers an efficient channel for reaching TV viewers.

How it Works

Choozle sources CTV ad placements through private marketplaces and has a pre-negotiated library with details on placement, dimensions, price dimensions, price floors, and geographic availability of the placements available for purchase.

In this downloadable guide, you’ll learn more about:

Household targeting
Extending your reach
Optimizing with expanded metrics
Types of Connected TVs

Types of Connected TVs:

Internet-connected TV, through console sticks like Roku or the Amazon Fire Stick, or smart TVs, deliver streaming content on any device alongside premium, professionally produced content similar to watching a traditional TV commercial.

Choozle’s Notes & Best Practices:

Invite-Only Auctions: Private marketplace auctions are by invite-only and require participants to meet a minimum floor CPM.
Separate Targeting: Separate your data targeting and contextual category targeting into separate ad groups to extend your potential reach and maximize optimization.
Connected TV: Connected TV is best used for awareness campaigns with a reach goal as most streaming devices do not allow users to click through.
Performance Evaluation: When evaluating the performance of your campaign, the number of impressions corresponds to the households or devices served, rather than the users served with each household containing multiple users.

Download the guide today to learn more about Connected TV Advertising, how it works, the benefits of specific targeting, and how Choozle can help. We want to ensure that you are targeting correctly, to the right audience, on the right streaming platforms, and in turn, create a successful campaign.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.