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Marketing Impact Modeling with ChannelMix

Next-Generation Media Effectiveness Measurement: No Cookies or Campaign Tracking Required

Our partnership with ChannelMix will revolutionize how marketers plan, optimize, and assess advertising campaigns. Through the combined advanced capabilities, marketers access powerful tools for strategic budget allocation and media mix decisions. With our analytics and actionable recommendations, marketers can confidently navigate the media landscape with precision.

“ChannelMix empowers us to make better, faster decisions about how and where we spend out marketing dollars. We can easily pinpoint which campaigns and channels are creating ROI.” – Jeff Shutte, SVP – Director, Digital Marketing & eCommerce

In this downloadable guide, we’ll get you thinking about what challenges you might be facing like:

Uncertain Advertising Impact
Limited Conversion Attribution
Planning and Predicting Future Impact

We’ll also give you insight on how to choose a path to purchase, learn about predictive advertising success, and take a deep dive into how it works, including:

Algorithmic analysis
Predictive accuracy
Confidence in decision-making

Media Effectiveness Measurement Benefits

Advanced hierarchical model that offers greater granularity than traditional MMM techniques.

Future-proof design and easy implementation, without the need for tagging or reliance on cookies.

Machine learning identifies trends and performance patterns in data on a daily basis.

Supports real-time forecasting and planning to maximize ROI and revenue impact.

Plus, you’ll be able to learn about media effectiveness measurement benefits and essential information that talks about these topics:

Marketing performance by channel
Campaign pacing and performance
Multi-touch attribution modeling
Cross-channel performance analytics
Pipeline analytics & forecasting
Advanced media mix modeling

If you’re interested in having a conversation about discovering how Choozle (your strategic partner in navigating the modern media landscape) can help with strategic planning and precision media buying, you can schedule a conversation with us today. The link to that as well as further information about marketing impact modeling with ChannelMix can be found in this downloadable guide! Download today!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.