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Next-Generation Media Effectiveness Measurement: No Cookies or Campaign Tracking Required

Our partnership with ChannelMix will revolutionize how marketers plan, optimize, and assess advertising campaigns. Through the combined advanced capabilities, marketers access powerful tools for strategic budget allocation and media mix decisions. With our analytics and actionable recommendations, marketers can confidently navigate the media landscape with precision. 

“ChannelMix empowers us to make better, faster decisions about how and where we spend out marketing dollars. We can easily pinpoint which campaigns and channels are creating ROI.” – Jeff Shutte, SVP – Director, Digital Marketing & eCommerce

In this downloadable guide, we’ll get you thinking about what challenges you might be facing like:

• Uncertain Advertising Impact
• Limited Conversion Attribution
• Planning and Predicting Future Impact

We’ll also give you insight on how to choose a path to purchase, learn about predictive advertising success, and take a deep dive into how it works, including:

• Algorithmic analysis
• Predictive accuracy
• Confidence in decision-making 

Media Effectiveness Measurement Benefits

• Advanced hierarchical model that offers greater granularity than traditional MMM techniques.

• Future-proof design and easy implementation, without the need for tagging or reliance on cookies.

• Machine learning identifies trends and performance patterns in data on a daily basis.

• Supports real-time forecasting and planning to maximize ROI and revenue impact.

Plus, you’ll be able to learn about media effectiveness measurement benefits and essential information that talks about these topics:

• Marketing performance by channel
• Campaign pacing and performance
• Multi-touch attribution modeling
• Cross-channel performance analytics
• Pipeline analytics & forecasting
• Advanced media mix modeling

If you’re interested in having a conversation about discovering how Choozle (your strategic partner in navigating the modern media landscape) can help with strategic planning and precision media buying, you can schedule a conversation with us today. The link to that as well as further information about marketing impact modeling with ChannelMix can be found in this downloadable guide! Download today!