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In this digital guide, we provide information, strategies, and tips on building a revenue-boosting strategy. We’ll dive into an introduction about Omnichannel marketing; go over strategies to define audiences; talk about optimizing the media mix, marketing resources, and campaign timelines; discover winning creative strategies; and how to track relevant KPIs.
What is Omnichannel Marketing?
Omnichannel marketing is a customer-centric strategy that enables customers to easily and seamlessly navigate multiple brand touchpoints on their purchase journeys.
In this guide, we’ll go over:
We’ll discuss using a full-funnel approach to support omnichannel success, which includes a deep dive into the top and what it consists of, the middle and bottom of the funnel.
Why Choozle is Your Ultimate Omnichannel Digital Advertising Partner
Capturing attention and engaging consumers across various touchpoints is crucial for success. At Choozle, we specialize in helping you harness the power of omnichannel digital advertising to drive results and elevate agency and brand impact. According to Google omnichannel shoppers, shoppers who can buy through multiple channels have a 30% higher lifetime value than others.
Omnichannel Targeting
There are numerous ways to target digital audiences, and some are more effective than others for certain channels or types of campaigns. Data is the common link among targeting approaches. In this downloadable guide, we’ll show you six of the most popular data-driven targeting strategies including:
Applying Targeting Tactics to an Omnichannel Approach
Within this guide, you’ll learn about audience targeting tactics for an omnichannel marketing strategy that is built on three pillars of programmatic display, social media, and paid search.
Download the guide now to learn more about omnichannel marketing strategies, setting up campaign timelines, winning creative strategies, how to track relevant KPIs, and more.
Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.
Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.
Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.