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Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns. 

What is Retargeting?

A form of online advertising where ads are served to users who have previously interacted with your brand.

The Benefits of Retargeting

This digital marketing technique allows advertisers to show ads to users who have previously visited their website or interacted with their brand. Have you ever scrolled on Instagram or Facebook and clicked on an ad to view a product or service? Then, later on, you start seeing ads for that same company. This is what retargeting is and there are many benefits to it, including:

• Increased conversions: showing ads to users who have already expressed some sort of interest in your product or service are more likely to purchase after seeing an ad again.
• Improved return on investment (ROI): this goes hand-in-hand with increased conversions, as the ROI will increase as more users follow through with a purchase.
• Enhanced brand awareness: Not only does this show the product or service again, it also promotes the brand, creating awareness.
• Personalized advertising: After analyzing the data, you can personalize ads to those users, which are more likely to convert.
• Effective customer acquisition: Retargeting is a highly effective tool that will not only bring in the users that expressed interest but new customers as well.
• Improved customer retention: This allows you to re-engage with the customers, encouraging repeated purchases.

In this downloadable guide, we’ll discuss more about what retargeting is, specifically how it works, as you’ll learn about:

• Site retargeting
• Conversion retargeting
• Creative asset retargeting
• Best practices include how it’s cost-effective, learning about smart tag collection time, and cross-device targeting.

Download the guide today to learn more and get started with your retargeting strategies.