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Retargeting

Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns.

What is Retargeting?

A form of online advertising where ads are served to users who have previously interacted with your brand.

The Benefits of Retargeting

This digital marketing technique allows advertisers to show ads to users who have previously visited their website or interacted with their brand. Have you ever scrolled on Instagram or Facebook and clicked on an ad to view a product or service? Then, later on, you start seeing ads for that same company. This is what retargeting is and there are many benefits to it, including:

Increased conversions: showing ads to users who have already expressed some sort of interest in your product or service are more likely to purchase after seeing an ad again.
Improved return on investment (ROI): this goes hand-in-hand with increased conversions, as the ROI will increase as more users follow through with a purchase.
Enhanced brand awareness: Not only does this show the product or service again, it also promotes the brand, creating awareness.
Personalized advertising: After analyzing the data, you can personalize ads to those users, which are more likely to convert.
Effective customer acquisition: Retargeting is a highly effective tool that will not only bring in the users that expressed interest but new customers as well.
Improved customer retention: This allows you to re-engage with the customers, encouraging repeated purchases.

In this downloadable guide, we’ll discuss more about what retargeting is, specifically how it works, as you’ll learn about:

Site retargeting
Conversion retargeting
Creative asset retargeting
Best practices include how it’s cost-effective, learning about smart tag collection time, and cross-device targeting.

Download the guide today to learn more and get started with your retargeting strategies.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.