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It takes anywhere from 13-20 touchpoints to convert consumers into customers in today’s marketing world. Marketers leverage full-funnel marketing strategies to ensure they are reaching their audience throughout their journey.

 

What is Paid Search Advertising?

Paid search advertising is a popular digital marketing channel that uses an auction-based, pay-per-click (PPC) model to show digital text ads at the top of search engine results pages. In this downloadable guide, we’ll go over how PPC advertising works, why you should run paid search with Choozle, and explore these topics further:

• Why PPC is cost-effective
• Why display ads spark highly-interested prospects
• How you’ll gain more visibility and traffic

 

What Are Search Ads?

Search ads are displayed to users searching for keywords related to your product or service. These ads are highly targeted and reach only those who express interest through their search queries. Typically, search ads appear above or below organic search results on search engine results pages (SERPs).

 

Build Brand Awareness with Your Target Customers Using Effective Search Advertising

There are three key topics to understand when building awareness with your search advertising. These three topics are:

• Synchronize Messaging: Leverage your partnership with Choozle to integrate search advertising into your broader marketing efforts to create a cohesive and effective omnichannel presence.
• Precision Targeting: Engage with users actively searching for information, products, or services related to your business, ensuring high intent and interest.
• Enhance Visibility: Being at the top of the page increases your visibility and the likelihood of user engagement. When users search for relevant terms, your ad is ready to capture their attention. 

Download the guide today to learn more about paid search advertising, how it works, why you should run paid search with Choozle, and get access to our notes on cost effectiveness, highly-interested prospects, and how you can gain more visibility and traffic.

Download today!