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Viewability

Created by the Media Rating Council (MRC) as an industry standard, viewability ensures marketers buy inventory that users see to help improve overall campaign performance and the impact of advertising budgets. Choozle’s viewability leverages Measure of Advertising Technology (MOAT) to measure whether or not a user viewed an ad served to them.

What is Viewability?

Viewability is an online advertising metric that aims to track impressions only when users can see the creative.

In this downloadable guide, we explain how viewability works, Choozle’s best practices, and insight on how to use it in four steps. These steps include:

Access advanced settings
Choosing the viewability type
Setting viewability target
Benefiting from viewability targets

The guide you’ll download today gives you detailed information about each of these steps and how your business will benefit.

Download the guide today!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.