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Created by the Media Rating Council (MRC) as an industry standard, viewability ensures marketers buy inventory that users see to help improve overall campaign performance and the impact of advertising budgets. Choozle’s viewability leverages Measure of Advertising Technology (MOAT) to measure whether or not a user viewed an ad served to them. 

What is Viewability?

Viewability is an online advertising metric that aims to track impressions only when users can see the creative.

In this downloadable guide, we explain how viewability works, Choozle’s best practices, and insight on how to use it in four steps. These steps include:

• Access advanced settings
• Choosing the viewability type
• Setting viewability target
• Benefiting from viewability targets

The guide you’ll download today gives you detailed information about each of these steps and how your business will benefit.

Download the guide today!