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Private Marketplace

Marketers utilize private marketplaces for better control, transparency, and ad placements to achieve brand safety and viewability. Private marketplaces take the best aspects of traditional media building and programmatic in invite-only, real-time bidding auctions.

What is a Private Marketplace?

In a PMP deal, top publishers invite specific digital media buyers to big on premium ad inventory that’s unavailable on open ad exchanges.

How it Works

You can access a library of pre-negotiated, private marketplace deals and have access to creative formats that include display, video, audio, and connected TV. Our pre-negotiated library details where an ad placement appears on a page or app as well as the placement’s dimensions, price floor, and geographic availability.

The Benefits of a Private Marketplace

Improved pricing: private marketplaces can eliminate intermediaries and reduce transaction costs by connecting buyers and sellers.
Enhanced security: Provide a more secure environment for transactions by limiting access to authorized participants.
Increased efficiency: Streamline the buying and selling process by providing a centralized platform.
Tailored offerings: Offer products or services that are tailored to the specific needs of the buyers and sellers.
Improved relationships: Foster stronger relationships between buyers and sellers.
Reduced time to market: Accelerate the buying and selling process.

How Can Choozle Help Boost Brand Awareness and Drive Conversions?

Choozle’s media solutions cover every angle, whether you’re at the top of the funnel building brand awareness or further long, aiming to drive leads, conversions, and revenue. Our comprehensive offerings ensure you’re with your audience every step of the way.

In this downloadable guide, you’ll learn who those top publishers are, how it works, and discover best practices that cover:

Supported solutions
Auction floor price
Additional targeting
Inventory availability

Download now to learn more about Private Marketplace, further benefits, Choozle’s important notes and best practices, and how Choozle can help with all of your campaign needs.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.