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Marketers utilize private marketplaces for better control, transparency, and ad placements to achieve brand safety and viewability. Private marketplaces take the best aspects of traditional media building and programmatic in invite-only, real-time bidding auctions. 

 

What is a Private Marketplace?

In a PMP deal, top publishers invite specific digital media buyers to big on premium ad inventory that’s unavailable on open ad exchanges. 

 

How it Works

You can access a library of pre-negotiated, private marketplace deals and have access to creative formats that include display, video, audio, and connected TV. Our pre-negotiated library details where an ad placement appears on a page or app as well as the placement’s dimensions, price floor, and geographic availability.

 

The Benefits of a Private Marketplace

• Improved pricing: private marketplaces can eliminate intermediaries and reduce transaction costs by connecting buyers and sellers.
• Enhanced security: Provide a more secure environment for transactions by limiting access to authorized participants.
• Increased efficiency: Streamline the buying and selling process by providing a centralized platform.
• Tailored offerings: Offer products or services that are tailored to the specific needs of the buyers and sellers.
• Improved relationships: Foster stronger relationships between buyers and sellers.
• Reduced time to market: Accelerate the buying and selling process.

 

How Can Choozle Help Boost Brand Awareness and Drive Conversions?

Choozle’s media solutions cover every angle, whether you’re at the top of the funnel building brand awareness or further long, aiming to drive leads, conversions, and revenue. Our comprehensive offerings ensure you’re with your audience every step of the way.

 

In this downloadable guide, you’ll learn who those top publishers are, how it works, and discover best practices that cover:

• Supported solutions
• Auction floor price
• Additional targeting
• Inventory availability

 

Download now to learn more about Private Marketplace, further benefits, Choozle’s important notes and best practices, and how Choozle can help with all of your campaign needs.