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Amazon has disrupted how consumers search, shop, and discover new brands. While it seems everyone buys everything off Amazon, only 10% of shoppers will make a purchase based on their first search query on Amazon, meaning the other 90% of shoppers will explore different options before eventually making a purchase. 

 

Choozle has partnered with Amazon Advertising and expanded our managed services to enable your ability to reach audiences across the Amazon ecosystem and beyond. 

 

In this downloadable guide, you’ll get insight into detailed audience data, which helps you tap into one of the largest data networks available through Amazon Advertising; you’ll learn about exclusive real-time data that includes demographics, lifestyles, in-markets, and more, as well as a deep dive into:

 

• Direct buying paths: the scaleable buying path Amazon offers that gives you direct access to exclusive Amazon content (including NFL Thursday Night Football), premium PMP deals from publishers, and all other inventory available through the largest exchanges. 
• Activating connected TV through Amazon: Amazon works with top-quality publishers to ensure you get direct access to exclusive inventory both on and off Amazon-owned sites.
• Targeting options: Amazon’s free CRM matching for first-party data allows you to create free custom lookalike audiences so you can easily scale your best-performing campaigns. 

 

And use cases that include:

• Automotive
• Travel
• Amazon Prime Video

 

Endemic Amazon Vendor

For brands who sell on Amazon’s Marketplace, leveraging their Amazon Advertising creates a massive boost in conversions through attribution insights and long-term optimizations. In combination with Amazon’s Halo attribution reporting, the incomparable fidelity of first-party audience matching allows you to reach high-intent, in-market shoppers at the right moments in their purchase journey. Retargeting tools and lookalike audiences will help you maximize campaign effectiveness throughout the funnel. 

 

Download the guide today to learn more about how you can start Amazon advertising with the help of Choozle.