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Nonprofit Campaigns

Targeting Strategies for Nonprofit Campaigns
Reach new donors and maximize contributions with data-driven advertising solutions.

Nonprofit organizations rely on donations to continue their vital work, and in today’s digital age, having a solid online marketing strategy is crucial. Our Targeting Strategies for Nonprofit Campaigns guide provides actionable insights into five key targeting strategies designed to help nonprofits expand their reach, engage potential donors, and grow their supporter base.

What’s Inside the Guide?

Third-Party Data Targeting: Leverage top data providers like Dstillery and Stirista to target individuals who have shown interest in donating or volunteering. Access data segments that zero in on people actively looking to contribute to nonprofit causes.
Retargeting: Reconnect with visitors who have previously engaged with your website or donation pages. Learn how to set up retargeting campaigns that keep your nonprofit top-of-mind for potential donors.
Lookalike Modeling: Use your existing donor data to find new audiences with similar traits. Lookalike modeling helps you reach people who are more likely to donate based on the profiles of your top donors.
CRM Targeting: Import your first-party data directly into the Choozle platform to target past donors and re-engage those who have contributed to your cause before.
Contextual Category Targeting: Place your ads on websites within specific categories, such as charity and philanthropy, to ensure your message reaches an audience already interested in nonprofit initiatives.

Why You Need This Guide
The 5 Targeting Strategies for Nonprofit Campaigns guide will help you enhance your digital marketing efforts and grow your donor base. By utilizing these targeted strategies, you’ll increase your visibility, engage with potential donors, and ultimately drive more contributions to support your cause.

Download the 5 Targeting Strategies for Nonprofit Campaigns Guide Today!
Fill out the form to get instant access to this free guide and start building more effective digital campaigns for your nonprofit.

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.