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Our downloadable CPM Cheat Sheet provides a general guideline for planning and setting up initial ad group bids. While the dynamic nature of programmatic media buying does not allow us to forecast CPMs, the Client Experience Team can help you tailor these guidelines to your campaign’s unique targeting.
In this guide, you’ll learn about certifications and training that includes specific information about:
With a CPM cheat sheet, businesses are able to make informed decisions to understand the cost and benefits of their advertising, set realistic goals, monitor campaign performances, and optimize spending.
What is Programmatic Advertising?
It’s buying and selling ad inventory in real time through an automated bidding system. Here’s how it works:
Why does this matter? Programmatic streamlines the process, saving time and manual effort. Ads reach specific audiences, minimizing wasted impressions, and advertisers know where their ads are displayed. Campaign performance is analyzed, and adjustments are made on the fly.
For extensive information about the CPM Cheat Sheet and how Choozle can help you elevate your campaigns, download the guide today. You will also get insight into the best practices from the experienced Choozle team, which provides you with the tips and tricks that you need.
Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.
Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.
Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.