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Target users searching your competitors’ keywords and branded terms with site conquesting. Offered as a custom audience solution within our support solutions, Choozle leverages our specialized data partner, Dstillery, to create a custom data audience that includes a modeled audience of people who have searched or visited your competitors’ websites. 

What is Site Conquesting?

Site conquesting is a competitive targeting tactic that uses the behavior of a user profile interested in your competitors’ products or services to reach them with digital advertising. 

The Benefits of Site Conquesting

• Increased organic traffic: higher search engines lead to more organic traffic.
• Improved brand visibility: When your website ranks at the top, so does your brand’s visibility and credibility.
• Higher conversion rates: The more visitors that can find your site, the more conversions are made.
• Low Cost per Acquisition: Organic traffic is always less expensive.
• Long-Term Benefits: This can last for years, providing a sustainable source of traffic and leads.
• Improved User Experience: Relevant and valuable information provides trust with your audience.

In this downloadable guide, you’ll learn how site conquesting works, how Choozle partner Dstillery can help create segments based on behaviors, and get access to our notes and best practices that include:

• Minimum spend requirements
• Impression minimum
• Creation timeframe
• Standalone strategy 

Download the guide today to learn more.