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Increase digital ad engagement with content you’ve already created. By creating organic experiences for audiences interacting with native content, you can position your brand as a trusted source. With this, your branded messages fit seamlessly within our surrounding environment, engaging audiences rather than disrupting the user experience. 

 

Native ads are designed to blend into a publisher’s webpage, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads to drive new customers through the marketing funnel. 

 

What is Native Advertising?

Native advertising aims to entice customers with informative content that directs them to relevant materials and engages further with a brand. 

 

In this downloadable guide, you’ll learn how native advertising works and how incorporating native ads into an existing Choozle campaign is beneficial. You will also get insight into our notes and best practices covering native ad inventory, creative assets, and targeting limitations. 

 

In addition to native advertising, Choozle can help you with other specific advertising like automotive, legal, audio, and more. In the automotive advertising guide, you’ll learn about offline attribution, third-party data solutions, geoframing and retargeting, private marketplace and email ads, and campaign optimizations.

 

Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more. 

 

In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.

 

Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:

• A wide reach
• Targeted advertising
• Measurable results
• Cost-effectiveness
• Flexibility and control
• Engagement and interactivity
• Adaptability to consumer behavior
• Global reach with local targeting

 

If you want to learn more about native advertising and how it can help, download the guide today!