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In today’s mobile-first world, precision in engaging with mobile audiences is crucial. Device targeting helps marketers leverage their first-party data more effectively, delivering a reliable and strategic audience than cookie-based targeting. 

 

What is Device ID Onboarding?

The Device ID Onboarding tool, powered by LiveRamp, allows you to bring in mobile audiences and create highly targeted custom audiences.

 

What is Device ID Targeting?

Device ID targeting allows you to activate onboarded data within a campaign to reach a highly targeted first-party audience more precisely. 

 

Device ID onboarding and targeting is a form of first-party data targeting that enables marketers to target individuals based on their mobile device ID. Like CRM onboarding, users can upload a list of device IDs to use within their target audiences almost immediately.

 

The combination of device ID onboarding and device ID targeting presents many benefits. These include:

• Cross-device tracking
• Personalized advertising
• Improved customer experience
• Efficient ad spending
• Attribution modeling
• Customer retention
• Data-driven decision making

 

Always consider privacy concerns and comply with relevant regulations (like GDPR and CCPA) to ensure ethical and responsible use of this technique.

 

In this downloadable guide, you’ll learn how Device ID Targeting works, including what they look like. It’s important to note that Choozle only accepts software-based advertising device IDs, which can be disabled and reset by the consumer. The types of device IDs accepted are as follows:

• IDFA: Apple’s Identifier for Advertising on the iOS operating system
• AAID: Google’s Andriod Advertising ID

 

You’ll also get access to Choozle’s notes and best practices that cover:

• Mobile audience
• Format requirements
• Privacy compliance
• Expiration notice
• US availability
• Data rights 

 

Download the guide today to learn more about device ID onboarding, device ID targeting, and how Choozle can help you access all of the benefits that come with both techniques to enhance your campaigns.

Download today!