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Pharmaceutical & Healthcare Advertising

There are many options in pharmaceuticals and healthcare. This guide will examine the best practices for reaching your target audiences and standing out.

These best practices include third-party data targeting, connected TV advertising, retargeting, and search retargeting. In this downloadable guide, you’ll learn extensive information about each of these best practices, but to name a couple:

Data Targeting reaches new audiences. Use relevant third-party data segments and specialized data to target people actively browsing content related to your healthcare services. You can also search data segments based on household income, job title, geo-location, language, etc. We’ll offer high-quality data segments from top healthcare providers like Experian, Crossix, MedData Group, and more.
Connected TV Advertising can deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV. CTV is a highly effective and cost-efficient strategy for building brand awareness and extending your traditional television buys and connected TV to expand your reach further.

Download the guide today to learn more about contextual and CRM targeting. You’ll also have access to our case study with Ground Floor Media and Saint Joseph Hospital.

In addition to pharmaceutical and healthcare advertising, Choozle can help you with other specific advertising like audio, legal, native, and more. In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.

Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more.

Native advertising will explain how native ads are designed to blend into a publisher’s website, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads.

Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:

A wide reach
Targeted advertising
Measurable results
Cost-effectiveness
Flexibility and control
Engagement and interactivity
Adaptability to consumer behavior
Global reach with local targeting

If you want to learn more about pharmaceutical and healthcare advertising and how it can help, download the guide today!

Tina Starr is a seasoned marketing and advertising strategist with a proven track record in agency leadership and strategic account management. As Vice President of Account Management and Strategy, she leverages her expertise in performance marketing to drive results, build high-performing teams, and lead successful client initiatives across diverse industries.

Throughout her career, Tina has achieved notable success focusing on how to connect marketing efforts directly to measurable outcomes. Her leadership experience in various agency environments has allowed her to cultivate strong teams and foster a collaborative culture that encourages creativity and innovation.

Before stepping into leadership roles, Tina gained valuable experience in digital marketing, advertising, communications and brand strategy. This diverse background has equipped her with a comprehensive understanding of the marketing and advertising landscape, enabling her to navigate challenges effectively and deliver impactful results that drive business growth and enhance client success.