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There are many options in pharmaceuticals and healthcare. This guide will examine the best practices for reaching your target audiences and standing out. 

 

These best practices include third-party data targeting, connected TV advertising, retargeting, and search retargeting. In this downloadable guide, you’ll learn extensive information about each of these best practices, but to name a couple:

 

• Data Targeting reaches new audiences. Use relevant third-party data segments and specialized data to target people actively browsing content related to your healthcare services. You can also search data segments based on household income, job title, geo-location, language, etc. We’ll offer high-quality data segments from top healthcare providers like Experian, Crossix, MedData Group, and more. 
• Connected TV Advertising can deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV. CTV is a highly effective and cost-efficient strategy for building brand awareness and extending your traditional television buys and connected TV to expand your reach further. 

 

Download the guide today to learn more about contextual and CRM targeting. You’ll also have access to our case study with Ground Floor Media and Saint Joseph Hospital.

 

In addition to pharmaceutical and healthcare advertising, Choozle can help you with other specific advertising like audio, legal, native, and more. In the audio advertising guide, you’ll learn about awareness focus, optimal length, brand-safe environment, file formats, private auctions, and more.

 

Legal advertising will go over how to reach new audiences by utilizing data targeting; how to deliver big-screen experiences to highly engaged audiences on devices like Roku, Amazon Fire, and Apple TV with connected TV advertising, and much more. 

 

Native advertising will explain how native ads are designed to blend into a publisher’s website, so the content-focused approach allows marketers to leverage blogs, articles, and whitepaper downloads. 

 

Many ask if they need digital advertising. The short answer is yes. Why? Digital advertising offers numerous benefits and advantages that make it essential for businesses looking to reach their target audience effectively today. Some reasons include:

• A wide reach
• Targeted advertising
• Measurable results
• Cost-effectiveness
• Flexibility and control
• Engagement and interactivity
• Adaptability to consumer behavior
• Global reach with local targeting

 

If you want to learn more about pharmaceutical and healthcare advertising and how it can help, download the guide today!